If you’ve ever sat with LinkedIn open, wondering what to post to engage your network, you’re not alone.
LinkedIn can sometimes feel like a blank canvas, especially when you want your content to stand out among a sea of professional updates.
But here’s the good news: you don’t need to reinvent the wheel. You just need a strategic approach.
LinkedIn has over 950 million users, making it one of the most powerful platforms for building your personal brand, attracting new clients, and engaging with thought leaders.
The key is consistently sharing a variety of content that speaks to your audience’s needs, interests, and curiosities.
To help you out, we’ve rounded up 15 LinkedIn post ideas guaranteed to get you results.
Why mixing up your LinkedIn content is essential
Before we dive into specific LinkedIn posting ideas, it’s essential to understand the power of variety.
Posting the same type of content can quickly fatigue your audience. In contrast, diverse formats, such as videos, polls, articles, etc., will keep things fresh and exciting.
Here are a few more reasons why variety in your LinkedIn post ideas is so important:
- Helps reach different segments of your audience: Not everyone will respond to the same type of post. By mixing in personal stories, industry insights, videos, and polls, you’re catering to different preferences, which will expand your reach.
- The LinkedIn algorithm loves variety: When you post different types of content, LinkedIn’s algorithm is more likely to push your posts to a broader audience. The platform rewards engagement, and diverse content tends to generate more interactions.
- Positions you as a well-rounded expert: Sharing diverse content doesn’t just attract engagement—it positions you as a multifaceted professional with insights across various areas, from industry news to personal development.
15 best LinkedIn post ideas for individuals and businesses (with examples)
LinkedIn posts with images can double engagement, while videos drive up to five times more interactions than other formats.
Content variety plays a big role in capturing your audience’s attention. But beyond that, knowing exactly what to post on LinkedIn can help you develop a smarter content marketing strategy.
Let’s explore some proven LinkedIn post ideas that will help you spark conversations, grow your network, and enhance your professional presence.
1. Share a personal experience or story
Sharing personal experiences on LinkedIn humanizes your professional brand and invites your audience to connect on a deeper level.
Personal stories often perform well because they break the monotony of corporate updates, making your content more relatable and authentic.
When crafting your own story, think about moments that have shaped your professional journey. Maybe it was when you took a risk that paid off—or didn’t.
Sharing the emotions behind your experiences can turn a simple update into an inspirational LinkedIn post that people remember.
Example:
Here’s a perfect example post by Samanyou, founder and CEO of Writesonic and Socialsonic.
This creative post for LinkedIn hits the mark by sharing a real, relatable story about launching Writesonic before the AI content boom.
He keeps it simple and makes you think, “What am I building today that’ll still be relevant tomorrow?”
It’s friendly, honest, and inspiring—without being preachy. He’s inviting others to reflect on their journey, making the advice stick by showing how it worked for him.
Plus, that question at the end is perfect for sparking engagement!
2. Post about industry trends and news
Want to establish yourself as a thought leader?
One of the best ways to do that is by sharing insights into current industry trends or news. The more up-to-date your content, the more likely it is to resonate with your audience.
When posting about trends, don’t just share a link and call it a day. Add your own take or perspective.
How does this trend impact your industry? What does it mean for the future of work?
Engaging with the topic at a deeper level showcases your expertise.
Example:
We used this post to jump on the buzz around Google’s Search Generative Experience (SGE), one of the biggest shifts in SEO.
Rather than just reporting the news, we made it actionable by offering a carousel that walks users through staying ahead of the change.
This type of LinkedIn content works because we’re not just giving updates—we’re helping people prepare, positioning Writesonic as a proactive solution for SEO audits.
This post is timely and helpful and makes us part of the conversation around industry changes. Plus, the call to swipe through the carousel adds an interactive element.
3. Create a poll to drive engagement
LinkedIn polls are one of the simplest ways to boost engagement.
They’re interactive by nature, inviting people to give their opinions in a way that feels easy and low-commitment.
Plus, polls are perfect for gathering feedback, conducting research, or just sparking conversations.
Here’s how you can create a successful poll:
- Make your poll question straightforward and relevant to your audience.
- Offer 2-4 clear options to choose from.
- Use the results as a springboard for deeper discussions in a follow-up post.
Example:
If your niche is in marketing, you can post a poll asking, “What’s the biggest challenge facing marketers in 2024?” followed by options like “AI integration,” “lead generation,” “social media algorithms,” and “content saturation.”
After the poll ends, you can share a post breaking down the results, offering additional insights or potential solutions to the challenges identified.
Also check out: The Best Time to Post on LinkedIn: 2024 Edition
4. Share valuable tips or how-to content
People come to LinkedIn not just to network but to learn, so offering practical, actionable tips is a great way to establish yourself as an expert in your field.
The key is to keep the tips concise, actionable, and directly relevant to your audience’s challenges.
Example:
We used this post on Botsonic’s LinkedIn to explain how to create a working chatbot knowledge base.
The tips are practical—focusing on FAQs, using simple language, and updating content regularly—making it easy for anyone to follow.
This LinkedIn post idea is effective because it gives actionable advice in a simple, digestible format. There is no fluff, just clear steps that users can immediately implement, and it positions Botsonic as a reliable chatbot platform.
5. Share customer success stories
If there’s one thing that builds trust quickly, it’s testimonials.
Sharing success stories highlights the value of your product or service and serves as social proof that others trust and benefit from what you offer.
Whether you’re an individual freelancer or part of a large-scale marketing team for an organization, a good success story is a great way to showcase your offerings and real-world impact.
When sharing a success story, focus on:
- The problem your client was facing
- How you helped solve their pain point
- Tangible results they achieved
6. Use LinkedIn videos for high engagement
Video content is dominating on LinkedIn, and it’s not hard to see why.
A well-produced video can capture attention in ways text can’t.
Whether it’s a quick behind-the-scenes look at your workday, an industry update, or a tutorial, videos allow you to connect with your audience more personally and visually.
If you have a feature update to showcase in your new product or are launching something new, a quick, vibrant video is a great way to present it to your audience.
Pro tip: Keep videos under 3 minutes for maximum engagement, and always add captions for silent viewers.
7. Share professional achievements
Don’t shy away from sharing your wins on LinkedIn.
The key is to present your achievements in a way that adds value to your audience. Instead of just listing what you did, focus on your impact and how your journey can inspire or inform others.
Example:
In this post, we proudly announced Writesonic’s partnership with Microsoft to integrate their Azure cloud and AI solutions, strengthening our enterprise offerings.
This is a big milestone for us, showcasing our commitment to delivering top-tier security, AI, and cloud services.
This post highlights a key achievement while crediting both the Microsoft and Writesonic teams, emphasizing collaboration and innovation.
These types of posts are a great way to celebrate success and keep our audience engaged with our progress.
You might also like: How to Get More Followers on LinkedIn Through Engaging Content
8. Leverage carousel posts for more visual storytelling
LinkedIn carousel posts are perfect for breaking down complex topics into bite-sized, easy-to-digest slides. They’re especially effective for sharing tutorials, reports, or step-by-step guides.
Example:
This post uses a carousel format to walk users through our 5-step formula for creating viral LinkedIn posts. Each slide offers quick, actionable tips in a swipeable, visual format.
A format like this works because carousels are engaging and make complex info easy to digest. Plus, it showcases how Socialsonic helps users nail their LinkedIn strategy in a fun, interactive way.
Pro tip: If you’re struggling to consistently produce fresh content, check out Socialsonic!
Our AI-driven platform makes it easy to create engaging posts, analyze performance, and schedule content, keeping your feed active and optimized.
9. Show your company culture with behind-the-scenes content
Behind-the-scenes content is an easy way to showcase the human side of your business.
From company traditions to office events or team-building activities, these posts build trust and make your brand more relatable.
Example:
In this post, we shared how Writesonic celebrated Independence Day with a fun-filled team quiz. It’s a great way to highlight our collaborative spirit and showcase the culture that makes our workplace unique.
Posts like this let us share the human side of our company, showing that we’re more than just a team—we’re a community that celebrates, grows, and works together.
These kinds of posts are also a great way to highlight your employer brand if you want to expand your team.
10. Post thought-provoking questions
Want to start a meaningful conversation? Ask a question.
Thought-provoking questions on LinkedIn tend to perform well because they invite your audience to share their experiences or opinions, turning a simple post into a discussion.
Example:
In this post, Writesonic’s founder Sam shares a clever tip for improving AI-generated content by focusing on sections and paragraphs instead of word counts.
He then asks a thought-provoking question, encouraging readers to reflect on their own strategies for creating well-structured content.
This approach not only provides value but also boosts engagement by asking for input, making it more interactive and thought-provoking.
Also read: 10 Best LinkedIn Profile Examples We Love
11. Share user-generated content
User-generated content (UGC) is an excellent way to involve your audience directly in your content creation.
Ask your followers to share their experiences using your product or service, and feature their responses in your posts. This not only builds engagement but also fosters community.
Example:
You can try asking your followers to share their success stories or even invite them to share something they came across that helped them in their journey.
For example, if you’re a personal development coach, you could ask your audience to share how a specific habit or mindset shift you taught them made a difference.
Then, you can feature the best responses in a follow-up post, giving credit to those who shared. This not only creates engagement but also builds a sense of community while showcasing the real-world impact of your advice.
12. Post book or podcast recommendations
Sharing book or podcast recommendations shows that you’re constantly learning and improving—and it can lead to insightful discussions with your network.
Example:
As an individual creator, you can share an interesting read relevant to your industry or niche.
Something like–
“Just finished reading ‘Atomic Habits’ by James Clear.’ The section on habit stacking really resonated with me. Have any of you read it? What were your biggest takeaways?”
13. Debunk industry myths with ‘Myth vs. Fact’ content
Debunking myths in your industry can establish you as a trusted resource for accurate information. “Myth vs. Fact” posts work particularly well because they challenge widely held beliefs, offering value by providing the right information.
Example:
Here’s a great example of debunking a myth: “AI chatbots can’t provide human-like support.” We quickly dispel this misconception by explaining how Botsonic uses advanced natural language processing to deliver personalized responses.
This type of post educates while building trust in Botsonic’s capabilities by showing what our product can actually do.
14. Post about upcoming events or webinars
Promoting events, webinars, or live sessions on LinkedIn is a great way to drive attendance and engagement.
LinkedIn’s professional setting makes it perfect for industry-specific events, and your posts can keep your audience updated while building excitement.
Pro tip: You don’t have to promote your own webinar and networking events. You can also promote a webinar you may be interested in, which can benefit your network.
15. Recommend industry tools and resources
Your audience is always looking for tools and resources that make their jobs easier.
By sharing tools you use and recommend, you’re positioning yourself as a helpful resource. Be sure to explain how these tools have helped you personally or your business and include tangible results.
Example:
This post from Writesonic highlights top SEO tools for 2024, like Semrush and Ahrefs, perfect for content marketers looking to level up their digital strategy.
The carousel format makes it visually engaging while delivering valuable recommendations to stay ahead in the game.
Pro tip: Want to create engaging content for ads, blogs, or landing pages? Writesonic makes it easy with powerful AI that crafts high-converting copy in minutes!
Create LinkedIn posts like a pro with Socialsonic!
Now that you have a list of LinkedIn post ideas ready to boost your engagement, it’s time to put them into action.
With Socialsonic, you can instantly generate high-quality content tailored to your audience, filling up your calendar in seconds.
Whether you’re sharing industry insights or just need a fresh LinkedIn post idea, Socialsonic’s smart AI gives you engaging posts inspired by top creators–instantly!
Start crafting impactful, audience-focused content without the hassle.
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