LinkedIn is one of the best social networking sites for individuals and businesses looking to reach and engage with their intended audience. In fact, this platform is a goldmine for professionals looking to connect with decision-makers, industry leaders, and potential clients.
But the question is, how can you cut through the noise and truly engage your audience on this platform? The magic of LinkedIn carousel ads can woo your dream clients and delight your audiences.
Wondering what is so special about using LinkedIn carousel ads? This strategy helps you drive growth in your professional journey by posting separate images for different landing pages and infusing multiple CTAs in each image to increase the chance of converting more LinkedIn users.
You might be amazed to know that carousel posts trigger likes, comments, and shares and tend to receive higher engagement.
Moreover, these interactive, multi-card posts allow you to tell a compelling story, present complex information in digestible chunks, and capture attention in a crowded feed.
Remember, if you are able to create a sense of excitement among the users with the content on the first slide, you can make them read the entire carousel post and even follow your page to see future LinkedIn posts.
This article will discuss the best practices for creating engaging LinkedIn carousel posts and ads, their specifications, and examine successful case studies. So, without further ado, let’s dive-in!
What are LinkedIn carousel posts?
LinkedIn carousel is a slideshow-style post that enables you to create and share multiple images or videos in a single post. By adding diverse elements, these posts create an immersive experience for your audience and help increase engagement and user interaction. The best part, they’re downloadable.
These posts stand out in the feed, rendering an interactive and visually appealing method of conveying information, ideas, or narratives.
Carousel posts have become popular not just on LinkedIn but also on other social media platforms such as Instagram and Facebook. They are like flipbooks created to deliver high-value information in a single post.
Carousels on LinkedIn have become quite effective because they can simplify complex information and statistics, making it easier to convey the message to your audiences.
Also read: A Step-by-Step Guide to Post on LinkedIn
Types of LinkedIn carousels
There are different types of carousels in the LinkedIn feed:
1. Informational guides
These types of carousels provide step-by-step information about your product or service to the audience
2. Industry news and updates
These posts inform customers about the latest trends and updates in your industry or niche
3. Product or service announcements
Create visually appealing posts of any new product or feature you have launched
4. Data visualization
Present complex data into easy-to-understand infographics or charts
5. Expert tips
Sharing tips and information about a particular topic or industry
6. Event Promotions
Informing customers about any upcoming events or webinars
7. Micro Interviews
Provide quick insights from industry experts on different pages
8. Client testimonials or case studies
Tell your clients about the real-world usage or testimonials from your customers
9. Collaborative content
Share updates on collaboration with any influencer or brand
Benefits of LinkedIn carousel posts or ads
LinkedIn posts have gotten a lot of attention lately as they work exceptionally well at catching readers’ attention and getting them indulged.
Here are some of the significant benefits of using LinkedIn carousel posts-
- Increased engagement
- Active content consumption
- Enhanced storytelling
- Boosts visibility within users’ feeds and extends your reach
- Algorithm favorability
- Cost-effective marketing
Remember, many LinkedIn users don’t like to spend time reading too much information, but they find carousel posts interesting as they are structured and offer better readability.
LinkedIn carousel posts and ads specifications
Follow the right size and specifications to make the most out of your LinkedIn carousel posts. Here are the recommended specs:
1. Design
- Ad name (optional): 255 characters
- File type: JPG, PNG or non-moving GIFs
- Ratio: 1:1
- Recommended resolution: 1080 x 1080 or 1920 x 1080 pixels
2. Text
- Ad name (optional): 255 characters
- Individual headlines: 45 characters
- Introductory text: Maximum 255 characters.
- Headline text: Maximum of two lines for each card before being truncated
3. Slides
- Number of carousel slides: Between 2-10
- Maximum file size: 10 MB
4. URL
- Landing page URL: Required
- Recommended prefix: http:// or https://
- Characters: Maximum 2000 characters for destination URL
- Limitations: Each card can have a different destination URL. However, if the campaign goal is set to a lead gen form, the CTA will link to the same form for every slide
Once you create and post LinkedIn carousels on your feed, they can’t be edited. Therefore, you need to double-check before posting them.
How to create a LinkedIn carousel post or ad?
Creating a LinkedIn carousel post is straightforward. Let’s learn how to make them in a few easy steps-
Step 1- Log in to your LinkedIn account. On the home page, you will see the option ‘Start a post.’
Step 2- Click on ‘Start a post’ and begin writing a compelling copy or caption for your post. Below the copy, you can also add relevant hashtags.
Step 3- Click the more symbol to access the document upload option. LinkedIn carousels support PDF, DOC/DOCX, PPT or PPTX documents. Make sure you fill out the document title with a description of your content, as the description will be viewable to your audience.
Step 4- Just below the space where you have written the text, there are various icons for adding images, videos, documents, polls, etc.
Step 5- Write a post that will accompany your LinkedIn carousel — longer, explanatory captions that prepare the reader will likely get more engagement than short captions. So, make sure you write something exciting here. The caption must be used to create excitement among users so that they swipe through all the slides in your carousel post.
Step 6- Schedule your LinkedIn carousel by selecting a preferred time and date to post automatically.
What is a LinkedIn carousel ad?
LinkedIn carousel ads are posts that enable your audiences to show up to 10 images, and each image can have a link attached. The primary advantage of these ads is that they provide enough space to highlight different services or products or tell your brand story as users swipe through each image.
LinkedIn carousel ads are different from LinkedIn carousel posts. Every “slide” of the carousel appears as a card and each card has a short headline underneath. Moreover, these ads are more targeted and paid for, unlike LinkedIn carousel posts that appear in users’ feeds organically.
Many companies use carousel ads to tell a story with a CTA at the end. On the contrary, some use them to showcase their solutions.
How to create a LinkedIn carousel ads campaign?
Let’s dive in to learn how to create a LinkedIn carousel post for your ad campaign-
Step 1- Access LinkedIn Campaign Manager
- The first thing you need to do is choose your campaign objective
- Go to LinkedIn Campaign Manager
- Log in to your LinkedIn account associated with the business for which you want to run the ad
Step 2- Choose a campaign
- Select “Create Campaign” and click the “Advanced” option or tap the existing campaign in which you want to add the Carousel Ad
- Name the campaign that maintains its relevance and choose your advertising objective. LinkedIn provides you with various options, such as brand awareness, website visits, engagement, lead generation, and website conversions
- Define your target audience
Step 3- Set a budget based on your objective
Like other social networking sites, LinkedIn carousel ads empower users by giving them the authority to select a budget and determine how much they wish to spend.
Navigate to the Budget, Schedule, and Bid section. LinkedIn will automatically select the best bidding method for your campaign based on your objective, but you can change that manually too.
LinkedIn usually recommends using the following bid strategy:
- Choose the bid by cost per 1,000 impressions (CPM)- Ideal for website visits
- Select bid by cost per click (CPC) option- Ideal for lead generation
- Let LinkedIn take over the charge over the bids with automated bidding- Ideal for increased clicks
If you don’t want to go over budget, turn the budget optimization settings on.
Step 4- Create an ad
- Under Ad format, select “Carousel image ad.” Upload the files for the campaign, either in JPEG, PNG or MP4 formats
- Once you set up the campaign, you will be redirected to the “Create Ad” section
- Add a headline for every slide and a destination URL where the audience will land. You can also write a text introduction that appears above the carousel
Step 5- Upload carousel ads
- Upload a minimum of 2 and a maximum of 10 images
- Once you upload all the files, arrange them in the order you want to maximize the engagement. It is also recommended to click ALT to add alt text to each image in your carousel
Step 6- Launch, test, and optimize
- Once all the details are filled in, click on “Next” and verify all the details are correct
- Click on “Submit” to make your LinkedIn carousel ad go live
- To maximize the ROI for your carousel ad spend, ensure that you monitor and test different strategies with your audience. For this, you can
- A/B tests the number of cards and evaluates all cards to see which format your audience likes the most.
Also read: How to use LinkedIn Creator Mode?
Best practices for creating LinkedIn carousel ads
LinkedIn carousel ads provide a dynamic way to engage audiences and drive different marketing objectives.
To maximize the effectiveness of these ads, advertisers should focus on three key areas— targeting the right audience, testing different formats, and measuring performance.
So, let’s discuss some of the best practices to make your carousels more effective and eye-catchy-
Putting too much information on carousels can be overwhelming for the readers. Therefore, before you post your document to LinkedIn, ask yourself-
- Is the message clear and resonates with your audience?
- Is the content detailed and crisp?
- Is the flow of the message simple and easy to understand?
The carousel posts you upload should be visually appealing. Make sure you pay attention to the color combinations, fonts, graphics, etc. Other key considerations for designing an effective carousel include:
- Be specific with ad targeting. You can also discover the new group of target audience based on findings from previous campaigns
- Start with 3-5 cards in the carousel and test adding more cards from there. Short carousels (3-5 cards) can clearly establish a theme, while longer ones (6+ cards) can tell a richer story or impart knowledge. Experiment with various designs, image sequences, and headlines
- Keep track of impressions and clicks for each card to quantify brand presence
- Set up conversion tracking to measure key metrics like conversions, conversion rate, and cost per conversion
- Do not forget to include your logo on your work to represent your brand better
Use Socialsonic to design LinkedIn carousels
Don’t let generic and dull content bombard your mind. Use Socialsonic, which acts as a golden ticket to staying ahead of the curve.
With Socialsonic, a top-notch LinkedIn post generator, you can create engaging LinkedIn carousels that drive results. This platform offers cutting-edge features designed to elevate your LinkedIn presence and free up your valuable time to focus on other high-value tasks.
Packed with AI-powered tools, Socialsonic helps you create personalized LinkedIn posts in seconds. Additionally, this personal brand builder enables you to generate carousels and also builds experiences that resonate, engage, and convert!
Let us know about some of key features of Socialsonic in detail-
- Scheduling Feature- Schedules, organizes, and plans your post in advance, ensuring you follow a well-structured content strategy
- Real-time alerts- Provides you with real-time alerts on trending topics in your industry or niche
- Analytics- Showcases the critical metrics through graphs and charts to provide you with a quick overview of your LinkedIn efforts
- Content creation- Offers personalized AI suggestions to resonate with your target audience and showcase your brand’s unique perspectives
- Find viral news on LinkedIn- Allows users to search for viral posts on LinkedIn based on keywords and vast filter criteria
It’s a Wrap!
LinkedIn carousel posts and ads have proven to be powerful tools that tap into your audience’s emotions and give them a reason to engage further.
The versatility of these posts and ads primarily allows you to tell compelling stories, showcase products, and provide valuable insights in a visually appealing format. This is what makes LinkedIn carousels steal the show.
By following best practices for content creation, visual optimization, and audience targeting, you can easily create carousel campaigns that resonate with your audience and stand out in the crowded LinkedIn feed.
Use Socialsonic, the go-to tool for LinkedIn success to generate impactful carousel ads. This platform’s AI-powered engine crafts engaging posts tailored to your brand voice.
Ready to give Socialsonic a try for free? This LinkedIn growth tool is so user-friendly, you’ll wonder how you ever lived without using this platform.
