If you’ve been scrolling through LinkedIn and wondering where to find the posts that actually make you stop and think, you’re not alone.
LinkedIn is noisy, but certain influencers consistently cut through with insightful, practical, and worthwhile content.
And if you’re having trouble finding these top LinkedIn influencers, you’ve come to the right place.
We’ve created a list of the voices leading conversations on LinkedIn and why they deserve a spot in your feed this year.
Whether you’re a marketing, sales, or HR professional, we’ve got you covered with the ultimate list of the biggest LinkedIn influencers.
Scroll on!
What is a LinkedIn influencer?
A LinkedIn influencer is someone whose expertise and insights consistently attract attention, engage followers, and drive meaningful conversations.
These individuals have built a reputation for delivering content that matters—whether it’s cutting-edge industry trends, practical advice, or thought-provoking commentary.
Their influence stems from earned authority in their fields and the trust of their audience. When they post, people listen, engage, and share, amplifying the impact across the platform.
Here’s the kind of impact these experts deliver:
- LinkedIn influencer marketing is growing rapidly, and organizations are allocating specific budgets for this tactic.
- Following influencers helps professionals stay informed and tap into a network of ideas that can enhance their careers.
Criteria for selecting top influencers on LinkedIn
When identifying the top influencers on LinkedIn, we didn’t just count followers—we assessed the depth of their influence.
Here’s what we looked for:
- Engagement rate: The interaction their posts generate, from comments to shares, which reflects how much their content resonates with the audience.
- Industry impact: These people don’t just follow trends—they set them. Their insights shape how industries evolve and how professionals think about their work.
- Content quality: We sought influencers who consistently deliver valuable, actionable content. It’s not about quantity but the quality that keeps followers coming back.
- Consistency: Influence isn’t built overnight. We focused on those who regularly contribute meaningful content to the LinkedIn community.
As creators of Socialsonic, we understand the nuances that make a LinkedIn profile influential.
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Top LinkedIn influencers by industry
With so much content on LinkedIn, it’s easy to feel overwhelmed trying to find the top influencers on LinkedIn who genuinely make a difference.
Whether you’re interested in the latest marketing strategies, cutting-edge sales techniques, HR innovations, or tech trends, keep scrolling for a list of the biggest LinkedIn influencers people love!
Top marketing influencers on LinkedIn
1. Neil Patel
Follower count: 646,000+
Area of expertise: Digital strategy, SEO, content marketing
Why you should follow them: Neil Patel knows the ins and outs of digital marketing better than almost anyone.
As the co-founder of Neil Patel Digital and companies like Crazy Egg and Kissmetrics, his LinkedIn posts are packed with actionable advice on SEO, content creation, and all things digital strategy.
Neil’s your guy if you’re looking for someone who breaks down complex marketing tactics into digestible tips.
Neil Patel’s LinkedIn feed has short videos on unique SEO tips, content optimization tricks, and strategies. He’s also active with live events and webinars.
Plus, he’s always ahead of the curve on the latest trends, making him one of the top content marketing influencers on LinkedIn to keep up with.
2. Ann Handley
LinkedIn follower count: 470,000+
Area of expertise: Content strategy, storytelling, digital marketing
Why you should follow them: Ann Handley brings a fresh and creative approach to content marketing.
She’s the Chief Content Officer at MarketingProfs and shares tons of valuable insights on LinkedIn.
Whether you’re interested in mastering storytelling or refining your content strategy, Ann’s posts provide real-world examples and practical business writing tips.
If you’re serious about creating content that resonates, she’s one of the top influencers on LinkedIn you should definitely follow.
3. Rand Fishkin
LinkedIn follower count: 163,000+
Area of expertise: SEO, audience research, digital trends
Why you should follow them: Rand Fishkin knows SEO like the back of his hand.
As the co-founder of Moz and SparkToro, he’s spent years digging into how search engines work and how audiences behave online.
On LinkedIn, Rand often shares insights that help you understand the nuts and bolts of all things SEO and broader digital trends shaping the industry.
If you’re looking to get into the weeds of audience research or just want to stay ahead of the curve, Rand’s your guy.
4. Seth Godin
LinkedIn follower count: 245,000+
Area of expertise: Marketing innovation, brand building, leadership
Why you should follow them: Seth Godin has been challenging the way we think about marketing for years, and he’s not slowing down.
Known for books like “Purple Cow,” Seth’s LinkedIn posts push you to think differently about brand building and how to create value in a noisy world. His content isn’t just for marketers; it’s for anyone who wants to lead with purpose and make an impact.
If you’re ready to break away from the usual marketing tactics, Seth’s insights are what you need.
5. Jay Baer
LinkedIn follower count: 49,000+
Area of expertise: Customer experience, digital marketing
Why you should follow them: Jay Baer brings a unique spin to digital marketing by focusing on customer experience. As the founder of Convince & Convert, Jay’s all about helping brands build stronger relationships with their customers.
His LinkedIn content is packed with practical advice on improving customer engagement and loyalty through smart marketing strategies.
Apart from his insightful posts, Jay runs a LinkedIn newsletter, The Baer Facts. He also actively participates in the industry through events, conferences, and podcasts.
If you want to make your marketing strategy more customer-centric, Jay is one of the best LinkedIn marketing influencers you should follow!
6. Pam Moore
LinkedIn follower count: 346,000+
Area of expertise: Social media marketing, brand strategy, digital marketing
Why you should follow them: Pam Moore is the CEO and co-founder of Marketing Nutz, where she helps businesses—from startups to Fortune 500 companies—nail their social media and digital marketing strategies.
With over 15 years of experience, Pam really knows how to grow a brand and keep audiences engaged. She shares down-to-earth, actionable advice on everything from optimizing your social media presence to building a brand that truly connects with people.
Mid-level and up and up-and-coming marketing influencers to follow
7. Ann Smarty
LinkedIn follower count: 15,700+
Area of expertise: Content marketing, SEO, digital strategy
Why you should follow them: Ann Smarty is a leading voice in content marketing and SEO, recognized for her creative strategies that help brands stand out online.
As the co-founder of Smarty.Marketing and a regular contributor to top marketing publications like Moz and Search Engine Journal, Ann offers practical advice grounded in real-world experience.
Her LinkedIn posts provide insights into optimizing content for search engines, boosting online visibility, and crafting marketing strategies that truly engage audiences.
Ann is one of the top LinkedIn marketing influencers you should follow to learn about enhancing your digital presence through SEO and organic efforts.
8. Ross Simmonds
LinkedIn follower count: 43,000+
Area of expertise: Content marketing, b2b marketing, digital strategy
Why you should follow them: Ross Simmonds is a leading authority in content distribution, known for his strategic approach to B2B marketing.
As the founder of Foundation Marketing, Ross has worked with Fortune 500 companies, helping them craft and execute content strategies that drive business results.
He’s particularly known for his expertise in content distribution, ensuring that content doesn’t just sit on a website but reaches the right audiences across various platforms.
His LinkedIn posts often delve into the specifics of content marketing, including actionable advice on how to repurpose content, amplify reach, and measure impact.
For anyone serious about B2B content marketing, Ross is a must-follow for cutting-edge strategies that actually work.
9. Chi Thukral
LinkedIn follower count: 6,400+
Area of expertise: Creative strategy, digital marketing, brand storytelling
Why you should follow them: Chi Thukral brings a fresh and dynamic approach to digital marketing and creative strategy.
With a background in working with global brands like HubSpot and GoDaddy, Chi specializes in crafting compelling brand stories that connect with audiences on an emotional level.
She’s particularly skilled at integrating creativity into digital campaigns, ensuring that marketing efforts are both innovative and effective.
On LinkedIn, Chi shares unique insights on the latest trends in digital marketing and practical tips on using storytelling to build stronger brands.
Her experience with major campaigns provides valuable lessons for marketers looking to enhance their brand’s narrative and digital presence.
10. Jesse McFarland
LinkedIn follower count: 14,900+
Area of expertise: Growth marketing, performance marketing, digital strategy
Why you should follow them: Jesse McFarland is a growth marketing expert who excels in performance marketing, particularly within the digital landscape.
He has a proven track record of helping companies scale through data-driven strategies that focus on maximizing ROI. Jesse’s LinkedIn content is rich with insights into optimizing marketing campaigns, using analytics to drive decision-making, and staying ahead of digital trends.
His hands-on experience with performance marketing makes his advice particularly valuable for marketers who are looking to boost their growth metrics in a competitive digital environment.
Top sales influencers on LinkedIn
1. Jeb Blount
LinkedIn follower count: 79,000+
Area of expertise: Sales strategy, prospecting, negotiation
Why you should follow them: Jeb Blount knows sales inside and out. As the CEO of Sales Gravy and the author of several best-selling books, Jeb’s been helping sales pros sharpen their skills for years.
His LinkedIn posts are packed with practical tips on everything from prospecting to closing deals—no fluff, just real-world advice that works.
2. Jill Rowley
LinkedIn follower count: 245,000+
Area of expertise: Social selling, sales enablement
Why you should follow them: Jill Rowley is a big name in social selling and has a knack for blending traditional sales with modern strategies. With almost 25 years of experience in B2B sales, she now shares her wisdom on LinkedIn.
Jill’s posts are about using social networks to build genuine connections that lead to sales.
If you’re in sales and are keen to drive customer-centric sales, Jill Rowley is one of the top LinkedIn sales influencers you should follow!
3. John Barrows
LinkedIn follower count: 402,000+
Area of expertise: Sales training, B2B sales
Why you should follow them: As the CEO of JB Sales, John Barrows keeps it real with his no-nonsense approach to sales. With over 25 years of experience, he’s trained sales teams at some of the world’s biggest companies and shares straightforward advice you can immediately put into action.
Whether you’re deep into B2B sales or just starting out, John’s tips will help you close more deals and build better relationships with your clients.
From insights on cold calling to ChatGPT prompts for sales, you’ll get extensive sales-related tips by following John Barrows on LinkedIn.
4. Anthony Iannarino
LinkedIn follower count: 58,000+
Area of expertise: B2B sales, sales leadership
Why you should follow them: Anthony Iannarino is your go-to guy for mastering complex B2B sales. He’s written a few books on the subject and is known for his deep dives into what it takes to succeed in high-stakes sales.
Anthony’s LinkedIn posts give you strategic advice that is perfect for anyone looking to lead a sales team or close bigger deals. He’s a must-follow if you’re serious about leveling up in sales.
5. Trish Bertuzzi
LinkedIn follower count: 250,000+
Area of expertise: Inside sales, sales development
Why you should follow them: Trish Bertuzzi, founder and CEO of The Bridge Group, Inc and author of “The Sales Development Playbook”, should be a must-follow for all SDRs who want to scale their career.
Trish shares everything you need to know about growing sales teams and boosting sales development.
Her LinkedIn posts are full of tips on improving lead generation, nurturing prospects, and closing more deals.
6. Morgan J Ingram
LinkedIn follower count: 162,000+
Area of expertise: Sales training, sales development, personal branding
Why you should follow them: Morgan J Ingram brings energy and fresh ideas to sales development. He’s known for his engaging style and practical advice on building your personal brand while nailing your sales targets.
Morgan’s LinkedIn content is dynamic and packed with actionable tips to help you stand out in a crowded market. If you want to shake up your sales strategy, Morgan’s a must-follow on LinkedIn!
7. Mark Hunter
LinkedIn follower count: 307,000+
Area of expertise: Sales prospecting, negotiation
Why you should follow them: Mark Hunter, aka “The Sales Hunter,” is one of the top LinkedIn sales influencers who emphasizes finding better prospects and how to close more deals.
His books and LinkedIn posts are straightforward, focusing on what works in the sales world.
If you’re looking to fine-tune your prospecting and negotiation skills, Mark’s content will definitely give you a boost!
Mid-level and up and up-and-coming sales influencers to follow
8. Ryan Reisert
LinkedIn follower count: 32,000+
Area of expertise: Sales development, cold calling, lead generation
Why you should follow them: Ryan Reisert is widely recognized as an expert in outbound sales, particularly in mastering cold calling techniques.
Co-author of “Outbound Sales, No Fluff,” Ryan’s approach is grounded in practical, no-nonsense strategies that have helped countless sales professionals improve their cold outreach.
His LinkedIn posts often break down complex sales processes into actionable steps, focusing on areas like lead generation and pipeline management.
Ryan’s content is essential for sales professionals looking to refine their outbound techniques and achieve better results in a crowded marketplace.
9. Ashleigh Early
LinkedIn follower count: 14,500+
Area of expertise: Sales leadership, sales coaching, women in sales
Why you should follow them: Ashleigh Early is a seasoned sales leader with a passion for empowering women in sales.
With years of experience in building and leading successful sales teams, Ashleigh provides deep insights into sales coaching, leadership, and team dynamics.
Her LinkedIn content is particularly focused on helping sales professionals develop their skills, with a strong emphasis on inclusivity and diversity in the workplace.
Ashleigh is also an advocate for mental health in sales, offering advice on how to maintain well-being in a high-pressure environment.
10. Leslie Venetz
LinkedIn follower count: 42,000+
Area of expertise: Sales development, sales leadership, sales strategy
Why you should follow them: Leslie Venetz is a trailblazer in sales development, known for her innovative approaches to building and leading high-performing sales teams.
With over a decade of experience in sales, Leslie’s expertise lies in creating strategies that not only drive revenue but also foster a positive and motivating work environment. Her LinkedIn posts consist of practical advice on everything from building a successful sales funnel to modernizing sales techniques for today’s market.
Top HR influencers on LinkedIn
1. Josh Bersin
LinkedIn follower count: 900,000+
Area of expertise: HR technology, workforce trends
Why you should follow them: As the founder and CEO of The Josh Bersin Company, Josh has been analyzing workforce trends and HR tech for years.
His book “Irresistible” is an excellent read for leaders interested in creating employee-centric teams.
His LinkedIn posts are full of insights that help HR pros stay ahead of the curve. In fact, you don’t have to be in HR to gain value from Josh’s insights.
Whether you’re a team leader, CEO, or anyone who wants to learn more about business leadership, Josh is the person to follow!
2. Lars Schmidt
LinkedIn follower count: 49,000+
Area of expertise: Talent acquisition, employer branding, diversity and inclusion
Why you should follow them: Lars Schmidt, the founder of Amplify Talent, helps companies improve their employer branding and talent acquisition strategies.
On his LinkedIn, you’ll find innovative ideas for attracting and retaining talent, with a strong focus on diversity and inclusion. If you want to shake up your HR practices, check out his profile and weekly LinkedIn newsletter, “Redefining Work.”
3. Meghan M. Biro
LinkedIn follower count: 52,000+
Area of expertise: Talent management, recruitment, workplace culture
Why you should follow them: Meghan M. Biro is a talent management expert and the founder of TalentCulture.
Her LinkedIn posts are all about insightful ways to help companies build better workplace cultures and improve recruitment processes. Meghan consistently shares actionable tips and insights on engaging employees, creating a positive work environment, and workplace trends.
4. Liz Ryan
LinkedIn follower count: 2,900,000+
Area of expertise: Human resources, career advice, leadership
Why you should follow them: Liz Ryan is a leading voice in HR and career coaching with a mission to humanize the workplace and empower professionals to shape their own career paths.
As the founder and CEO of Human Workplace, Liz shares a blend of bold career advice, leadership insights, and practical tips for navigating today’s workplace.
She isn’t afraid to challenge conventional wisdom, making her content engaging and thought-provoking.
If you want to advance your career, hone your leadership skills, or rethink your approach to work, Liz is an influencer worth following for her straightforward and impactful advice.
Mid-level and up and up-and-coming HR influencers to follow
5. Jason Averbook
LinkedIn follower count: 35,000+
Area of expertise: HR technology, future of work, employee experience
Why you should follow them: Jason Averbook is a senior partner and global leader in digital HR strategy at Mercer, a prominent thought leader in HR technology, a renowned author, and a sought-after keynote speaker.
His expertise lies in leveraging technology to enhance the employee experience and prepare companies for the future of work. On LinkedIn, Jason shares deep insights into the evolving landscape of HR, from implementing digital tools to fostering a more agile workforce.
His thought leadership and practical advice make him an invaluable resource for HR professionals looking to drive innovation and stay ahead in the industry.
6. Tim Sackett
LinkedIn follower count: 28,600+
Area of expertise: Talent acquisition, HR technology, employer branding
Why you should follow them: Tim Sackett is a veteran in the HR industry, with over 20 years of experience in talent acquisition and HR technology.
As the President of HRU Technical Resources, Tim has a deep understanding of how to leverage technology to enhance the hiring process and build strong employer brands.
His LinkedIn posts are full of actionable advice on improving recruitment strategies, using data to drive hiring decisions, and staying current with HR tech trends.
Tim’s practical approach and extensive experience make him a go-to resource for HR professionals looking to optimize their talent acquisition processes.
7. Katrina Collier
LinkedIn follower count: 30,000+
Area of expertise: Candidate experience, recruitment marketing, HR leadership
Why you should follow them: Katrina Collier is a globally recognized expert in candidate experience and recruitment marketing.
Author of “The Robot-Proof Recruiter,” Katrina is dedicated to helping recruiters and HR professionals create more human-centered hiring processes.
Her LinkedIn content is focused on improving candidate engagement, reducing bias in recruitment, and using marketing principles to attract top talent.
Katrina’s insights are particularly valuable for HR professionals who want to make the recruitment process more effective and humane, ensuring that both candidates and companies benefit from a more thoughtful approach.
8. Richa Shailesh
LinkedIn follower count: 38,900+
Area of expertise: HR strategy, leadership development, diversity and inclusion
Why you should follow them: Richa Shailesh is an emerging leader in HR, with a strong focus on leadership development and diversity and inclusion.
With her background in HR strategy, Richa is committed to helping organizations build inclusive cultures that promote innovation and growth.
Her LinkedIn posts often explore the challenges of leading diverse teams, developing effective HR strategies, and fostering an inclusive workplace.
Richa’s forward-thinking approach to HR makes her a valuable resource for professionals looking to drive change and build better organizations.
Top tech influencers on LinkedIn
1. Dharmesh Shah
LinkedIn follower count: 1,000,000+
Area of expertise: Software development, entrepreneurship, SaaS
Why you should follow them: If you’re in the world of SaaS or tech startups, you’ve probably heard of Dharmesh Shah. He’s the co-founder and CTO of HubSpot and has a wealth of experience in building and scaling successful software companies.
Dharmesh is one of the top influencers on LinkedIn, offering real, actionable insights into software development and entrepreneurship.
His posts are a goldmine for anyone navigating the complexities of starting and growing a tech business.
He doesn’t just offer insights on tech—Dharmesh also shares his thoughts on company culture and leadership, making him a must-follow if you’re interested in the full spectrum of what it takes to succeed in the tech industry.
2. Lex Fridman
LinkedIn follower count: 1,570,000+
Area of expertise: Artificial intelligence, robotics, autonomous systems
Why you should follow them: Lex Fridman is an MIT research scientist focusing on AI, robotics, and autonomous systems. He’s also well-known for his podcast, where he interviews leaders in science and technology.
On his LinkedIn, Lex shares thoughtful content on AI’s ethical implications, robotics advancements, and the future of autonomous systems. His posts often include deep dives into how AI is changing the world and what it means for the future of humanity.
Lex is a must-follow if you’re looking for insights from someone deeply embedded in the AI community.
3. Mark Russinovich
LinkedIn follower count: 123,000+
Area of expertise: Cloud computing, cybersecurity, software engineering
Why you should follow them: Mark Russinovich is the Chief Technology Officer (CTO) of Microsoft Azure, one of the world’s leading cloud computing platforms.
With a deep software engineering and cybersecurity background, Mark is a go-to expert on how cloud technology is transforming business operations. His LinkedIn posts are rich with insights on cloud innovation, infrastructure, and best practices for securing cloud environments.
Mark’s content is particularly valuable for tech professionals looking to stay ahead in cloud computing and understand the latest trends in enterprise technology. Mark is worth following if you’re interested in cloud tech and want insights from someone at the helm of one of the biggest cloud platforms.
4. Kevin Scott
LinkedIn follower count: 750,600+
Area of expertise: Artificial intelligence, cloud computing, technology leadership
Why you should follow them: Kevin Scott is the CTO of Microsoft and a key figure in the advancement of AI and cloud computing technologies.
With a background in engineering and technology leadership, Kevin has been instrumental in driving some of Microsoft’s most significant technological innovations.
His LinkedIn posts offer a behind-the-scenes look at the latest AI and cloud infrastructure developments and how these technologies are being integrated into products that shape the future.
Kevin’s insights are particularly valuable for those interested in understanding how large-scale tech innovations come to life and the leadership needed to make them happen.
Mid-level and up and up-and-coming HR influencers to follow
5. Ali Spittel
LinkedIn follower count: 7,700+
Area of expertise: Software development, coding education, tech community building
Why you should follow them: Ali Spittel is a well-known figure in the developer community, particularly for her work in coding education.
As a developer advocate at AWS, Ali is passionate about making coding accessible to everyone, regardless of their background. Her LinkedIn content is full of tutorials, coding tips, and insights into the tech industry, making it a great resource for both aspiring and experienced developers.
Ali also focuses on building inclusive tech communities, ensuring that everyone has the opportunity to succeed in the tech world.
For anyone interested in software development and coding education, Ali’s content is both inspiring and educational.
6. Wendy Tan White MBE
LinkedIn follower count: 10,000+
Area of expertise: Robotics, artificial intelligence, entrepreneurship
Why you should follow them: Wendy Tan White is making waves in the tech world as the CEO of Intrinsic, leading efforts to integrate artificial intelligence into robotics.
Her background is a mix of tech innovation and entrepreneurship, giving her a unique perspective on bringing groundbreaking ideas to life.
Wendy shares a lot on LinkedIn about the practical applications of AI in robotics and how these technologies can solve real-world problems. If you’re into AI and robotics, Wendy’s posts are an excellent resource for staying updated on the latest trends and innovations in this space.
7. April Wensel
LinkedIn follower count: 3,000+
Area of expertise: Coding, tech ethics, leadership
Why you should follow them: April Wensel is the founder of Compassionate Coding, an initiative that integrates empathy and ethics into the tech industry.
With a strong background in software engineering, April’s mission is to bring more humanity into tech by advocating for ethical practices and compassionate leadership.
Her LinkedIn posts challenge the traditional norms of the tech industry, encouraging professionals to consider the broader impact of their work.
April’s unique perspective makes her a must-follow for tech professionals who are interested in the ethical implications of technology and how to lead with empathy in a fast-paced industry.
8. Luca Rossi
LinkedIn follower count: 23,000+
Area of expertise: AI, machine learning, tech innovation
Why you should follow them: As the founder of Refactoring, Luca Rossi is an AI and machine learning expert who is making significant contributions to the field of tech innovation.
His LinkedIn posts provide deep insights into the latest advancements in AI and machine learning and practical advice on how to apply these technologies in real-world scenarios.
Luca’s content is ideal for tech enthusiasts and professionals who want to stay ahead of the curve in AI and tech innovation.
Top email marketing influencers on LinkedIn
1. Kath Pay
LinkedIn follower count: 8,600+
Area of expertise: Email marketing, growth marketing
Why you should follow them: Kath Pay is a globally recognized email marketing expert and the CEO of Holistic Email Marketing. She’s known for her strategic approach to email marketing, focusing on customer-centric strategies that deliver results.
Kath shares a wealth of insights on LinkedIn about email design, campaign optimization, and how to create emails that truly engage customers.
Her practical advice makes her one of the top email marketing influencers on LinkedIn to follow if you’re serious about improving your email campaigns.
2. Jenna Tiffany
LinkedIn follower count: 6,000+
Area of expertise: Email marketing, digital strategy
Why you should follow them: Jenna Tiffany is the founder of Let’sTalk Strategy and a leading voice in email marketing. On her LinkedIn, you’ll find actionable tips on optimizing email campaigns, improving deliverability, and creating content that resonates with audiences.
Jenna’s data-driven approach to email marketing ensures that her strategies are not just effective but also measurable, making her a key influencer for anyone looking to refine their email marketing tactics.
3. Dela Quist
LinkedIn follower count: 8,500+
Area of expertise: Email marketing metrics, analytics
Why you should follow them: As the founder of Alchemy Worx, Dela Quist has spent 25+ perfecting the art of measuring successful email marketing metrics and analytics. His LinkedIn content has excellent insights on how to track the right metrics, optimize your email campaigns, and ultimately improve your ROI.
If you want to get serious about email marketing analytics, Dela is one of the top email marketing influencers on LinkedIn to follow.
4. Jeanne Jennings
LinkedIn follower count: 6,170+
Area of expertise: Email marketing strategy, campaign optimization, marketing
Why you should follow them: Jeanne Jennings is a recognized expert in email marketing and the Founder of Email Optimization Shop. With over two decades of experience in the industry, Jeanne is known for her data-driven approach to improving email marketing performance.
Her LinkedIn posts provide practical advice on optimizing email campaigns, increasing deliverability rates, and crafting strategies that increase engagement and conversions.
Apart from Jeanne’s LinkedIn posts, you can also check out her workshops around various email marketing topics to stay up to date.
5. Chad S. White
LinkedIn follower count: 6,500+
Area of expertise: Email marketing strategy, email campaign optimization
Why you should follow them: Chad S. White is the Head of Research at Oracle Marketing Consulting and the author of “Email Marketing Rules.”
He’s one of the most respected voices in email marketing strategy. He often shares his research findings and best practices for optimizing email campaigns.
Chad posts about strategic insights and actionable advice on creating effective email marketing programs that drive results, along with future trends and breakthroughs in the industry. You’ll also find Chad participating in industry webinars and conferences if you’re interested in deeper email marketing insights.
7 useful benefits of following LinkedIn influencers
Did you know that over 61 million LinkedIn users are senior-level influencers and 40 million hold decision-making positions?
This means the right connections can open doors you didn’t even know existed.
By following the biggest LinkedIn influencers, you’re not just scrolling through content—you’re accessing a direct line to industry leaders who can shape your career, offer guidance, and even spark new opportunities.
Here are a few more reasons why keeping these well-known names in your feed can make a real difference:
1. Stay ahead of industry trends
LinkedIn influencers are often the first to share emerging trends and insights in their fields.
By following them, you’ll be among the first to know about shifts in the industry, new technologies, and innovative strategies.
This early knowledge can give you a competitive edge, whether you want to apply it in your current role or pivot your career in a new direction.
2. Learn from proven experts
Influencers have walked the walk.
They’ve achieved significant milestones in their careers, and they generously share the lessons they’ve learned along the way.
By absorbing their insights, you can avoid common pitfalls and apply proven tactics that have already been tested in the field.
3. Expands your professional network
Engaging with influencer content can lead to meaningful interactions—not just with the influencers but also their engaged followers.
Commenting on posts, sharing insights, and joining discussions can help you connect with other professionals who share your interests and goals, broadening your network organically and impactfully.
4. Brings inspiration for your own content
Seeing what LinkedIn influencers post can spark ideas for your own content.
Whether it’s the way they frame a problem, the data they use, or the stories they tell, their posts can inspire you to create content that resonates with your audience.
You’ll get a sense of what works and why, helping you refine your own LinkedIn strategy.
5. Boosts your professional growth
The content shared by top influencers on LinkedIn often includes actionable advice, tools, and resources that can directly impact your professional development.
Whether it’s a new way to approach a challenge at work or insights into the future of your industry, these posts can be a valuable part of your growth toolkit.
6. Enhances your thought leadership
By engaging with and sharing content from top LinkedIn influencers, you can start positioning yourself as a thought leader in your field.
Curating and commenting on insightful content shows that you’re informed and engaged with the key issues in your industry, which can enhance your professional reputation.
7. Brings motivation
Finally, many LinkedIn influencers share not just knowledge but also motivation.
Their posts often reflect their journeys, including the ups and downs, which can be incredibly inspiring.
When you follow influencers who resonate with your values and goals, their content can remind you why you’re passionate about your work, keeping you motivated to push forward.
How to find influencers on LinkedIn
So you’ve got a solid list of the top LinkedIn influencers now, but what if you want to discover more voices that align with your niche?
Knowing where to look and how to connect is the key to spotting these experts on LinkedIn.
Here’s how you can find more LinkedIn influencers to connect with:
1. Use LinkedIn’s advanced search filters
LinkedIn has powerful search filters that let you narrow down your options by industry, job title, location, and more.
If you’re looking for email marketing pros, just search for people with “email marketing” in their titles and see who pops up. You can also filter by industry or connections to get even more specific.
2. Join LinkedIn groups
Groups are where the real conversations happen. You can spot active influencers contributing valuable insights by joining industry-specific LinkedIn Groups.
They’re usually the ones leading discussions or getting the most engagement. It’s a great way to see who’s really influencing the conversation in your niche.
3. Follow hashtags
Hashtags are more than just buzzwords—they’re a great way to track what’s trending. Start following relevant hashtags, and you’ll quickly see who’s consistently posting quality content under those tags.
These people drive conversations in your industry and are definitely worth a follow.
4. Check out LinkedIn’s content suggestions
LinkedIn’s content suggestions tool is a hidden gem. It shows you popular content within your industry and highlights who’s driving those discussions. It’s like having a cheat sheet for finding influencers already making waves.
5. Focus on engagement, not just followers
Sure, a big follower count is impressive, but engagement is where the real influence happens.
Look for people whose posts spark conversations—those with lots of comments, likes, and shares. They’re the ones with a truly engaged audience, and that’s more valuable than sheer numbers.
6. Attend LinkedIn events
LinkedIn Live events, webinars, and industry conferences are great places to find influencers.
Check out who’s speaking or hosting and then connect with them afterward. This is a natural way to find influencers who are respected in their fields and actively engage with their communities.
7. Use tools and platforms to identify influencers
Finding the right influencers doesn’t have to be a guessing game.
Platforms like Socialsonic and LinkedIn’s Sales Navigator are great ways to identify top influencers by niche, engagement level, and content relevance.
Socialsonic’s research dashboard showcases influencers from your niche based on engagement, content quality, and relevance so you can find the voices that really matter.
Plus, Socialsonic even helps you create posts that resonate with your target audience, just like top influencers in your industry. It’s a smart way to streamline your LinkedIn strategy and ensure you connect with the right people.
8. Ask your network
Sometimes, the best way to find influencers is through a recommendation. Consider sharing a LinkedIn post asking your connections if they know industry leaders worth following.
A warm introduction can make all the difference.
9. Check LinkedIn’s top voice lists
LinkedIn’s Top Voices lists are a great starting point. These lists highlight the most influential voices in various industries, making it easy to find and follow the leaders shaping conversations on LinkedIn.
You can also look into collaborative articles within your niche and see the kinds of contributions made by experts. These individuals often share insightful content on their LinkedIn profiles that are worth checking out.
10. Engage with content
Once you find potential influencers, don’t be a passive follower. Engage with their content—comment, share, and start conversations.
This engagement helps build a relationship and puts you on their radar, which can lead to more meaningful connections.
What is the average influencer promotion cost in the US?
LinkedIn influencer marketing costs in the US can vary widely depending on several factors, including the influencer’s follower count, engagement rate, niche, and platform.
According to Influencer Marketing Hub, here’s what you can expect as the average influencer promotion cost:
- Nano influencers (1,000 – 10,000 followers): Costs typically range from $50 to $200 per post. These influencers often have highly engaged, niche audiences, which can be valuable for targeted campaigns.
- Micro-influencers (10,000 – 50,000 followers): Expect to pay between $200 and $500 per post. Micro-influencers usually have a dedicated following and higher engagement rates, making them a popular choice for brands.
- Mid-level influencers (50,000 – 500,000 followers): Prices can range from $500 to $5,000 per post, depending on the platform and niche. These influencers offer a broader reach while still maintaining significant engagement.
- Macro influencers (500,000 – 1 million followers): The cost typically falls between $5,000 and $10,000 per post. These influencers have large audiences and can drive significant brand awareness.
- Mega Influencers (1 million+ followers): Costs start at $10,000 and can go well over $100,000 per post. Mega influencers have celebrity status, and their promotions reach a vast audience. Many large enterprises usually opt for promotions with mega influencers.
How to contact top LinkedIn influencers: With a sample message template
Reaching out to influencers requires a thoughtful approach that respects their time and clearly communicates the value of a potential collaboration.
Here are some tips to help you craft the best outreach message for your LinkedIn influencer marketing strategy:
- Personalize your message: Mention specific content or campaigns they’ve worked on that you admire. This shows you’ve done your homework and aren’t just sending a generic message.
- Be clear and concise: Influencers are busy, so get to the point quickly. Explain who you are, what you want, and why you think they’re the right fit. Avoid long messages, as they’ll often get ignored.
- Highlight mutual benefits: Clearly articulate what’s in it for them. Whether it’s exposure, compensation, or aligning with a brand that matches their values, make sure they see the value in the collaboration.
- Use a catchy subject line: Your subject line should grab their attention without being clickbait. Something like “Exciting Collaboration Opportunity with [Your Brand]” works well as it’s clear and attractive.
- Include a call to action: Invite them to reply, ask questions, or set up a time to chat. Make it easy for them to say yes.
- Follow up (Politely): If you don’t hear back within a week, send a polite follow-up message. Sometimes emails get lost, and a gentle nudge can help.
Keeping these tips in mind, here’s a sample outreach message template you can use to reach out to LinkedIn influencers.
Of course, you can tweak and personalize it as per your needs:
Subject line: Collaboration Opportunity with [Your Brand]
Hi [Influencer’s first name],
I’m [Your name], from [Your company].
I’m [Your name] from [Your company], and I’ve been following your work—especially loved [mention something specific they’ve done].
I think there’s a really cool opportunity for us to team up!
We’re planning something exciting around [specific campaign or product], and I couldn’t help but think you’d be perfect for it.
Your approach really clicks with what we’re aiming to do, and I’d love to chat more about how we can make something awesome together.
If this sounds like fun, let me know! I’d be happy to share more details and see how we can work together.
Feel free to schedule a call with me if you’re up for a quick chat: [Schedule link]
Cheers,
[Your name]
If you’re still looking for ways to make your outreach stand out without the manual effort, Writesonic has got you covered.
With ready-to-use templates, AI-powered personalization, and easy tone adjustments, crafting the perfect outreach message for influencers just got easier.
Plus, Writesonic checks your grammar and clarity, so you always send polished and professional outreach in minutes.
Give your influencer messaging that extra edge, and try Writesonic today!
Key considerations for reaching out to LinkedIn influencers and onboarding them
1. Define your goals
Before reaching out, clearly define what you want to achieve with the influencer partnership. Are you aiming to increase brand awareness, drive sales, or build a community? Knowing your objectives will help you select the right influencer and set the tone for your collaboration.
2. Research the influencer’s audience
Make sure the influencer’s audience aligns with your target demographic. It’s not just about follower count but whether their followers are likely to engage with your brand.
3. Review previous collaborations
Check the influencer’s past collaborations to see if they’ve worked with brands similar to yours and how those campaigns performed. This can give you an idea of their professionalism and reliability.
4. Engagement rate > follower count
An influencer with a smaller, highly engaged audience can be more effective than one with a large but disengaged following.
5. Set clear expectations
Once you’ve established contact, be clear about what you expect from the partnership—deliverables, timelines, and compensation. A written agreement outlining these details can prevent misunderstandings later on.
6. Provide creative freedom
Influencers know their audience best, so while it’s important to share your brand guidelines, allow them some creative freedom to craft content that will resonate with their followers.
7. Legal considerations
Ensure that any collaboration complies with the influencer’s guidelines and expectations for collaborations. Be sure to provide the influencer with proper disclosure of sponsored content and some kind of contract or MoU stating what both parties have agreed to.
8. Tracking and measurement
Set up clear metrics for success before the campaign starts. Use tracking links, promo codes, and engagement metrics to measure the campaign’s effectiveness.
9. Maintain the relationship
Influencer marketing is not a one-time engagement. Building a long-term relationship with influencers can lead to more authentic and ongoing brand advocacy.
It’s clear that following the right voices can truly elevate your professional journey—whether you’re into marketing, HR, tech, or sales.
Linked influencers don’t just share content; they spark ideas, drive conversations, and offer insights to help you stay ahead in your field.
But why stop at just following?
With Socialsonic, you can take it a step further by:
- Finding top LinkedIn influencers who resonate with your industry
- Empowering you to create LinkedIn posts that truly reflect your brand voice
Whether you’re aiming to boost engagement or build your personal brand, Socialsonic helps you craft content that hits the mark every time, just like the top influencers on your feed.
Sign up for Socialsonic and start building connections that matter.
