You’ve likely spent countless hours perfecting your LinkedIn posts, only to see them get lost in the noise.
The truth is, even the best content can fall flat if it’s shared at the wrong time.
And that’s because on platforms like LinkedIn, timing is everything. Posting when your audience is active can make the difference between a post that gets traction and one that disappears into the void.
LinkedIn is where professionals connect, share insights, and grow their networks. To make your content stand out, it’s not just about what you post, but WHEN you post it.
By understanding the best time to post on LinkedIn, you can significantly increase your reach and engagement, ensuring your content doesn’t just sit idle but truly resonates with your audience.
TL;DR: The best time to post on LinkedIn in 2024 is Tuesday at 9:00 AM PST. To truly optimize your strategy, you’ll need to consider your specific audience’s habits and the global reach of your posts.
Why timing matters on LinkedIn
The timing of your posts can significantly impact your success on LinkedIn.
As per LinkedIn’s own data and algorithm, posts that receive early engagement are shown to more users, thanks to the platform’s algorithm.
This makes it crucial to post when your audience is most active and ready to engage.
Consider this: 40% of LinkedIn users log in daily, and the platform has over 900 million members as of 2024.
Professionals often check LinkedIn during specific windows—early morning, mid-morning, and late afternoon.
By aligning your posts with these peak times, you can increase your chances of catching your audience’s attention.
A study by HubSpot also found that posts published on weekdays, particularly Tuesdays and Wednesdays, see the highest engagement rates on LinkedIn.
This is because professionals are most likely to check LinkedIn during their workweek, making it essential to time your posts accordingly.
Keeping these ideas in mind, let’s move on to the best day and time to post on LinkedIn.
What is the best time to post on LinkedIn?
Your LinkedIn post’s success hinges on not just its content, but when it’s viewed and shared by your target audience.
Based on some extensive research and findings from top creators through Socialsonic, we found that the best LinkedIn influencers strategically post during specific time slots that align with their audience’s active periods.
And this isn’t just a hunch; it’s based on detailed analysis of user behavior patterns across the platform.
For instance, Tuesdays at 9:00 AM PST consistently emerges as one of the most effective times to post.
This timing captures early risers on the West Coast and mid-morning professionals on the East Coast, resulting in higher engagement rates.
Here’s a detailed breakdown of the best time to post on LinkedIn in 2024:
Early morning (7:00 AM – 9:00 AM PST)
This window is crucial for reaching professionals as they start their day, catching up on emails and industry news.
Posting during this period taps into the early morning energy of your audience, especially in North America and Europe.
Here’s how you can plan your LinkedIn posts throughout a week to cater to this time slot:
- Tuesday – 8:00 AM PST: This time is particularly effective because it aligns with the beginning of the workweek, making professionals more receptive to content that informs and inspires.
- Wednesday – 9:00 AM PST: Mid-week posts tend to perform well as professionals are deeply engaged with their work, making this a prime time for sharing insights and practical advice.
- Thursday – 9:00 AM PST: As the week progresses, professionals are looking to wrap up tasks, making them more likely to engage with content that helps them achieve their goals.
Mid-morning (10:00 AM – 12:00 PM PST)
Targeting this time captures both late morning engagement in North America and afternoon activity in Europe.
Posts during this period often see higher shares and comments, especially when they provide in-depth industry analysis or thought leadership.
- Tuesday – 10:00 AM PST: Ideal for sharing content that requires a bit more time to digest, such as detailed reports or whitepapers.
- Wednesday – 11:00 AM PST: A prime time for posts that encourage audience interaction, like polls or discussion prompts.
- Thursday – 10:00 AM PST: Excellent for content that sparks conversation in the community and social media engagement.
Early afternoon (12:00 PM – 2:00 PM PST)
This time slot aligns with lunchtime in North America and evening in Europe.
Many working professionals often check LinkedIn during breaks, making it a perfect time to share engaging and actionable content.
- Tuesday – 12:00 PM PST: Captures both the end of the workday in Europe and lunchtime in the US, making it an optimal time for widespread engagement.
- Wednesday – 1:00 PM PST: Perfect for interactive content like polls or Q&A posts that invite audience participation.
- Thursday – 2:00 PM PST: Great for winding down the week with summaries or recaps, helping professionals prepare for the weekend.
💡Quick tip: While it’s crucial to focus on the best times to post, don’t overlook the importance of choosing the right day.
Tuesdays and Wednesdays consistently emerge as the best days to post on LinkedIn as professionals are most active during the middle of the workweek, making these days ideal for sharing content.
On the flip side, the worst days to post on LinkedIn are typically Saturdays and Sundays.
Engagement drops significantly over the weekend as professionals disconnect from work.
As a result, late Friday afternoons can also be a poor time, as people wind down their workweek and focus on weekend plans.
Best day and time to post on LinkedIn for different time zones
If your audience spans multiple time zones, you need a strategy that ensures your content reaches them at the right time.
A common approach is to schedule posts during periods that overlap key time zones, ensuring maximum visibility.
For example, if you’re in the Pacific Time (PT) zone and want to reach both North American and European audiences, posting around 7:00 AM PT works well because it aligns with 10:00 AM ET and 3:00 PM GMT.
Another crucial aspect is accounting for daylight saving time (DST), which can affect the optimal posting times.
If you’re targeting audiences in the US or Europe, be aware that DST starts and ends at different times in these regions, potentially shifting the best posting times by an hour.
To make it easy for you, here’s a quick overview of the best day and time to post on LinkedIn to cover multiple time zones effectively:
| Your time zone | Target audience time zone | Best posting time (Your time zone) | Best posting time (Target time zone) | Why it works | Overlapping time window |
| AET (Sydney) | CET (Berlin) | 5:00 PM | 8:00 AM | Reaches professionals in Europe as they begin their workday. | 5:00 PM – 7:00 PM AET overlaps with 8:00 AM – 10:00 AM CET |
| AET (Sydney) | ET (New York) | 9:00 PM | 6:00 AM | Captures early morning attention in the US, ideal for morning content. | 9:00 PM – 11:00 PM AET overlaps with 6:00 AM – 8:00 AM ET |
| AET (Sydney) | PT (Los Angeles) | 11:00 PM | 5:00 AM | Early morning post for West Coast professionals starting their day. | 11:00 PM – 1:00 AM AET overlaps with 5:00 AM – 7:00 AM PT |
| ET (New York) | IST (Delhi) | 11:30 PM | 9:00 AM | Aligns with the start of the workday in India. | 11:00 PM – 1:00 AM ET overlaps with 8:30 AM – 10:30 AM IST |
| ET (New York) | AET (Sydney) | 3:00 PM (Previous Day) | 7:00 AM (Next Day) | Ensures fresh content for Australian audiences as they start their day. | 3:00 PM – 5:00 PM ET overlaps with 7:00 AM – 9:00 AM AET (Next Day) |
| CET (Berlin) | PT (Los Angeles) | 5:00 PM | 8:00 AM | European evening post meets West Coast morning. | 5:00 PM – 7:00 PM CET overlaps with 8:00 AM – 10:00 AM PT |
| CET (Berlin) | ET (New York) | 3:00 PM | 9:00 AM | Hits mid-morning in the US, perfect for engaging busy professionals. | 3:00 PM – 5:00 PM CET overlaps with 9:00 AM – 11:00 AM ET |
| IST (Delhi) | ET (New York) | 6:30 PM | 9:00 AM | Evening in India aligns with the start of the US workday. | 6:30 PM – 8:30 PM IST overlaps with 9:00 AM – 11:00 AM ET |
| IST (Delhi) | CET (Berlin) | 2:30 PM | 10:00 AM | Captures European professionals during their morning hours. | 2:30 PM – 4:30 PM IST overlaps with 10:00 AM – 12:00 PM CET |
Additional LinkedIn posting tips for different time zones:
- Leverage scheduling tools: Automate your LinkedIn posts using tools like Socialsonic to align with these optimal times without manual intervention.
- Content relevance: Try tailoring your content to resonate with the specific professional and social media habits of the region you’re targeting, ensuring higher engagement.
Best time to post on LinkedIn: Industry specific
Every industry has its own unique rhythm, and understanding when your audience is most active is crucial to maximizing engagement on LinkedIn.
Here’s a closer look at the optimal timings based on different industries:
- Technology: Early mornings (7:00-9:00 AM) are ideal. Tech professionals are more likely to engage with content that helps them start their day informed and inspired.
- Healthcare: Late mornings to early afternoons (10:00 AM – 12:00 PM) work best. Healthcare professionals often have their busiest hours early in the morning, so mid-morning is perfect for them to catch up on industry news.
- Finance: Mid-afternoons (1:00-3:00 PM) are prime times. Financial professionals often use this time to catch up on market trends, making it an ideal time to post content that provides valuable insights.
- Marketing and advertising: Mid-morning (9:00-11:00 AM) sees the highest engagement. Marketers are often brainstorming and planning campaigns during this time, making them more receptive to industry-related content.
- Education: Late afternoons (2:00-4:00 PM) tend to be the most effective. Educators and academic professionals often have more free time to browse LinkedIn after their classes and meetings.
- Retail and e-commerce: Early mornings (7:00-9:00 AM) or late afternoons (3:00-5:00 PM PST) are best. These professionals are often busiest during the day managing operations, so these times are when they’re most likely to engage with industry content.
- Non-profit and social impact: Mid-morning to early afternoon (10:00 AM – 12:00 PM) is key. Professionals in these sectors tend to engage with content that informs or inspires during these hours, making it the ideal time for mission-driven posts.
Pro tip: You might notice that your competitors may schedule their posts to go live right on the hour mark. To avoid the competition, try posting a few minutes before or after the exact hour.
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5 tips for optimizing your LinkedIn postings schedule
1. Start with A/B testing
A/B testing, or split testing, is a powerful method to determine which posting times and content types resonate best with your audience.
Start by posting similar content at different times and on different days.
For example, you could post one piece on a Tuesday morning and a similar one on a Wednesday afternoon.
Then, use LinkedIn’s analytics tools to track which posts perform better in terms of likes, shares, comments, and click-through rates.
2. Leverage LinkedIn analytics for deep insights
LinkedIn offers robust analytics that provide personalized information about your audience’s behavior.
You can access insights on the demographics of your viewers, including their industry, job function, and even geographic location.
More importantly, LinkedIn’s engagement metrics allow you to see which posts are performing well and why.
Socialsonic also offers detailed insights into your LinkedIn presence. You can track growth, understand audience behavior, and access key metrics to refine your strategy.
💡Quick tip: Focus on key metrics such as engagement rate (the ratio of interactions to views), click-through rate (CTR), and conversion rate (if your posts include a call to action).
According to the latest LinkedIn update, posts with high engagement in the first hour are 25% more likely to be boosted by the algorithm, leading to wider visibility.
3. Tap into Socialsonic for smarter content suggestions
Staying ahead on LinkedIn requires more than just good timing; you need to be on top of what’s trending in your industry.
That’s where Socialsonic’s “Industry News” and “Research” features really shine.
These features give you a direct line to the latest updates and viral content, so you’re always in the loop.
Socialsonic’s AI lets you automatically generate posts based on the freshest industry news, or dig into its trending content from top thought leaders from chosen topics to inspire your own high-impact posts.
This way, you’re not just posting for the sake of it—you’re sharing content that’s timely, relevant, and likely to resonate with your audience.
4. Continually refine your LinkedIn strategy
LinkedIn’s algorithm and user behavior are not static—they evolve.
This means that your posting strategy should be dynamic as well. Regularly revisit your analytics and experiment with new strategies based on the latest data.
What worked a few months ago may not work today, so staying agile is key to maintaining high engagement.
💡Quick tip: Set aside time every month to review your LinkedIn analytics and adjust your strategy accordingly.
This could involve trying new post formats (e.g., carousel posts), engaging with your audience in the comments, or experimenting with different content lengths.
A consistent cycle of experimentation and refinement will keep your content fresh and relevant.
5. Pay attention to competitor analysis
Don’t forget to monitor what your competitors are doing.
By analyzing their posting strategies, you can gain valuable insights into what works within your industry.
Tools like Socialsonic or Hootsuite can help track competitor and top creators’ activity and uncover patterns that you can incorporate into your strategy.
💡Quick tip: Identify 3-5 key competitors and regularly monitor their top-performing posts.
Take note of their posting times, content types, and engagement tactics. Incorporate successful elements into your own strategy, while ensuring your content remains unique and aligned with your brand voice.
Simplify your LinkedIn strategy with Socialsonic
Let’s face it—keeping up a consistent LinkedIn posting schedule can be a real challenge.
The pressure to come up with fresh, engaging content every day can lead to writer’s block and make posting feel more like a chore than a strategy. But it doesn’t have to be this way.
Socialsonic is designed to take the hassle out of your LinkedIn game.
With its AI-powered features, Socialsonic helps you generate relevant, high-quality content tailored to your audience.
Whether it’s pulling insights from the latest industry news or identifying trending topics from thought leaders, Socialsonic ensures that your posts are always on point—without you having to spend hours brainstorming ideas.
What’s more, Socialsonic helps you maintain a consistent posting schedule by automating the process, so you never miss out on those optimal engagement windows.
This way, you can focus on what you do best while Socialsonic handles the rest.
Ready to ditch the posting stress?
Always remember: getting your LinkedIn post timing right isn’t just a one-and-done task—it’s a process.
There’s no magic formula, but with a bit of testing and tweaking, you can really start to see what works best for you and nail the best time to post on LinkedIn that works for you.
Frequently asked questions
1. How does LinkedIn’s algorithm affect post timing?
LinkedIn’s algorithm prioritizes posts that receive immediate engagement.
This means that posting when your audience is most active can help boost the visibility of your content. By strategically timing your posts, you can increase the chances of your content being seen, liked, commented on, and shared—resulting in a broader reach.
2. Should I post at different times if my audience is international?
Yes, if your audience is spread across different time zones, it’s crucial to tailor your posting schedule to match their peak activity periods.
Using scheduling tools like Socialsonic, you can automate posts to go live at optimal times across various regions, ensuring your content reaches your global audience when they’re most likely to engage.
3. How can I effectively manage LinkedIn posting across different time zones?
Managing LinkedIn posting across different time zones requires strategic planning.
For example, if you’re in the Australian Eastern Time (AET) zone and want to reach an audience in Central European Time (CET), posting at 5:00 PM AET aligns with 8:00 AM CET, catching professionals as they start their day.
4. How often should I post on LinkedIn to maintain high engagement?
Consistency is key on LinkedIn, but the optimal posting frequency can vary.
Posting at least once a day during peak engagement times is generally recommended. However, quality should never be sacrificed for quantity. Tools like Socialsonic can help you maintain a consistent posting schedule by automating the process and generating high-quality content that resonates with your audience.
5. What is the best time to post on LinkedIn?
The best time to post on LinkedIn in 2024 is generally Tuesday at 9:00 AM PST, but this can vary depending on your industry and audience.
Understanding your specific audience’s habits is crucial for optimizing engagement. For example, tech professionals may be more active in the early mornings, while marketing professionals might engage more during mid-morning hours.
