LinkedIn, conventionally seen as merely a job-seeking site, has now emerged as a powerful player in the creator’s community.
Today, LinkedIn has more than 1B+ users and drives 2x more conversions than other social networking platforms. This platform provides users with an array of options to flesh out their professional experience on their profile fully.
If you are looking to step up your content marketing game, unleash the potential of LinkedIn by using its recently launched feature, ‘LinkedIn Creator Mode.’
Launched in 2021, LinkedIn creator mode is an excellent way to showcase your content, establish your presence on this platform, and grow your audience on LinkedIn.
By leveraging this mode, professionals can establish themselves as thought leaders, attract potential clients or employers, grow their network, and increase the impact of their content.
This article will walk you through how to activate Creator Mode on LinkedIn, maximize your profile’s impact, and use it effectively to boost your presence on LinkedIn.
What is creator mode on LinkedIn—And its key features?
As per LinkedIn, creator mode is “a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn.” This feature provides you with access to additional tools for creating and posting content, as well as growing your audience on LinkedIn.
Some of its key features include-
- The primary profile action button changes from “Connect” to “Follow,” making it easier for others to engage with the user’s content
- The follower count becomes visible to all viewers
- Allows you to feature five hashtags on your profile, improving discoverability
- A “Featured” section is added near the top of the profile, allowing you to showcase your best posts and articles
- The Activity section moves higher up on the profile, displaying viewer statistics as social proof
- You can add a 30-second video to your profile, which plays when someone visits your page
- An external link can be added directly to the top of the profile
- Exclusive access to tools like LinkedIn Live, newsletters, and in-depth analytics.
Benefits of using Linkedin creator mode
Creator Mode offers numerous advantages for professionals looking to establish authority and expand their reach on LinkedIn:
1. Increased visibility & reach
Using creator mode can help you reach a wider audience with the content you post on LinkedIn. This mode gives your content a higher visibility, which means it will not only appear in your follower’s feeds but also to people beyond your immediate network.
Another added advantage includes creator accounts becoming eligible to appear in search and discovery results for other members. This will potentially introduce you and your content to a bunch of new audiences and industry experts.
2. Get more followers
When you switch to creator mode, your reach will be amplified as your primary profile action button switches from Connect to Follow. This increases the chances of people following you rather than sending you a connection request, which eliminates the need for you to approve the connection first.
While you have activated the creator mode, the number of followers will also appear on your profile, along with the total connections. This number provides social proof to someone interested in following along.
3. Establish your expertise
Creator mode allows you to choose 5 topics or hashtags that showcase your professional interests and expertise. This is an excellent feature for professionals looking to establish themselves as industry leaders because it directly highlights their insights and skills to their network.
4. Detailed analytics
Monitoring and tracking your social media posts is vital. Doing this helps you understand how they are performing and whether your target audience engages with the content.
The analytics allow you to gain deep insights into your content performance by:
- Combined post analytics
Combined post analytics show how your LinkedIn content portfolio (including short-form posts, images, videos, events, polls, and articles) performs over time.
- Audience analytics
Audience analytics provides you with an in-depth insight into your follower growth rate and audience demographics. This data helps ensure that you’re reaching the right people.
Getting data on these elements will help you frame your content strategy in a better way, leading to wider reach, increased engagement & followers, and more conversions in the long run.
5. Additional features access
Another advantage of turning creator mode on is that it provides you access to numerous advanced LinkedIn features.
Some of the dynamic features include sharing insightful written pieces through newsletters, hosting audio events, engaging your audience with real-time video sessions, accessing creator analytics, and building a community or brand around your content.
Turning on LinkedIn creator mode—A step-by-step guide
LinkedIn creator mode offers a suite of tools to enhance visibility and foster meaningful connections.
The best part?
Activating LinkedIn creator mode is a straightforward process that can be completed in just a few minutes. Here’s how to do it:
1. Open your profile
Go to your LinkedIn homepage and click on the ‘Me’ icon located at the top. It will show you various options; select ‘View Profile.’
2. Select the Creator Mode Toggle
Search for the ‘Resources‘ section on your profile page. You need to scroll down your profile to find the option, ‘Creator Mode,’ click on it.
3. Preview and initiate
As soon as you switch on the toggle mode, a pop-up window will appear, and you can preview what Creator Mode looks like. Press’ Next’ if you wish to proceed.
4. Define your topic
Now, you need to choose up to five topics as hashtags you are interested in. In case, if you select a wrong topic, you simply deselect one of them and choose another topic.
These topics will open the door to reaching your target audience interested in similar fields and drive relevant conversions on LinkedIn.
5. Explore creator mode features
Familiarize yourself with other creator mode features, such as newsletters, LinkedIn live, audio events, follow links, etc. These aspects will streamline your content creation process and boost engagement.
Now, your profile is in creator mode. Thus, you can set up your profile to show your audience what you post about on LinkedIn and establish authority in your niche.
LinkedIn creator mode—Best practices
For those looking to make the most of their LinkedIn presence, activating creator mode is a smart move. But, there are a few things to keep in mind while using this mode to obtain the best results.
Here are some points to consider for using creator mode to the fullest-
1. Consistent content posting
Posting content regularly is essential to keep your audience engaged. Alongside, it is also crucial that the content you create resonates with your audience and solves their queries.
Remember, relevance is equally important when creating content on LinkedIn along with consistency. Being relevant helps your content connect with the right audience and achieve your goals.
The best solution is to create a LinkedIn content plan. Create a list of the type of content you wish to create, when to post and the steps you will take to increase engagement. Making a plan as per your audiences’ requirements can help get more engagement and followers.
2. Engage with your audience
Creating relevant content is not enough. To increase engagement, you need to interact with your followers by replying to their comments and messages. This will show your audience that you value their engagement.
Doing this will increase your content’s visibility. In fact, LinkedIn algorithms also favor posts that have active user engagement.
3. Select relevant hashtags
Pick three popular hashtags for increasing your visibility and the other two should represent your expertise. Considering these aspects while choosing these 5 hashtags will help you capture a wider audience while staying true to your niche.
4. Use multimedia content
Use diverse multimedia elements to get better engagement on your posts, such as images, videos, and infographics.
91% of consumers prefer visual content over written content. This means using videos or images in your LinkedIn posts increases engagement tremendously, along with the average time spent on your content.
5. Optimize your profile
Optimizing your profile allows you to rank your profile higher in LinkedIn searches and builds trust among those who might want to connect or follow you.
Different ways to optimize your LinkedIn profile are uploading high-quality profile and banner images, creating a catchy headline, telling your story in the ‘About’ section while optimizing it with keywords, and writing a detailed summary highlighting your expertise.
6. Monitor your content
Posting consistently on LinkedIn cannot fetch you more user engagement and followers. Wondering why? Well, you will have to monitor the content and see which posts get the most engagement and which ones are not performing.
Review the metrics, such as page views, session duration, bounce rate, customer lifetime value, and click-through rate, to build your content strategy.
Following this approach can help improve the effectiveness of your content tremendously.
Pros and cons of using LinkedIn creator mode
Let’s know about some of the pros and cons of using this magical mode by LinkedIn-
Pros
- Add up to five topics to your profile, giving potential followers a clear idea of who you are and what you do
- Using creator mode makes your posts and published articles on LinkedIn visible to a broader audience
- Allows you to add a 30-second video as your profile picture. This will not only increase the search visibility of your profile but also create a hyper-personalized welcome message to new followers
- Switching the “Connect” button with a “Follow” button can grow your follower count instead of connections
- Enables you to create your own LinkedIn newsletter, which helps you reach numerous subscribers with your own content
- Get detailed analytics to understand how your followers engage with your content
- With regular content tips from LinkedIn, you can create even more engaging content as part of your LinkedIn posting strategy
Cons
- As the Connect button is replaced with the Follower tab, it might make your profile look incomplete if you don’t have 500 connections
- The “About” section in creator mode is moved down to make space for the “Activity” tab. Therefore, if you’re not active, this won’t have a positive outcome for your profile
- Creator mode demands the regular posting of high-quality content, which can be a time-consuming process. Without consistent posting, you won’t be able to unlock the full potential of creator mode
- Few users complaint about having to invest some time in learning all features effectively
Maximizing creator mode features
LinkedIn creator mode offers an array of robust tools to improve the content creation process and audience engagement. By using its features effectively, you can amplify your presence on LinkedIn and establish yourself as a thought leader in your niche.
So here are some of the significant features of creator mode that you should know about in detail-
1. LinkedIn Live
LinkedIn Live enables you to host live streams directly from your profile or LinkedIn Page. This remarkable feature lets you showcase your expertise in real-time, which fosters engagement with your audience.
Live video broadcasting offers several benefits, such as:
- Real-time interaction with the audience
- Opportunity to drive deeper engagement
- Allows interactive discussions, Q&A sessions, and live presentations
- Establishment of thought leadership
- Increased content visibility and audience reach
To make the most of LinkedIn Live, you should:
- Plan your content in advance
- Promote the live stream to your network
- Encourage audience participation through questions and comments
- Follow up with attendees after the event
2. Newsletters
LinkedIn newsletters are an excellent way to regularly distribute content on topics your audiences are passionate about. By keeping your followers engaged and informed over time, these newsletters build a dedicated subscriber base and ensure your content reaches a broader audience.
Key advantages of LinkedIn newsletters include:
- Automated email and in-app notifications for subscribers
- Increased visibility for content
- Opportunity to establish authority in a specific niche
- Regular engagement with followers
To create an effective newsletter, you need to:
- Choose a unique topic that aligns with your expertise and audience preferences
- Maintain a consistent publishing schedule
- Craft engaging titles and descriptions
- Invite connections and followers to subscribe
3. Audio Events
LinkedIn Audio Events offer a unique way to engage with professional networks in real time. This feature allows for meaningful discussions, knowledge sharing, and community building without the pressure of video content.
Some primary benefits of audio events are:
- Casual conversations in a professional setting
- Increased audience engagement
- Opportunity for networking during the event
- Potential for repurposing content as podcasts
To host successful audio events, you must:
- Plan the event agenda in advance
- Invite guest speakers to enhance discussions
- Encourage audience participation through questions and interactions
- Share recordings on other platforms to extend the reach
4. Creator Analytics
LinkedIn’s Creator Analytics tools provide valuable insights into audience demographics and content performance. These analytics help refine your content strategy and better understand your followers.
Some critical features of Creator Analytics include:
- Audience analytics panel
- Post analytics
- Downloadable analytics reports
To leverage Creator Analytics effectively, you should:
- Regularly review audience demographics to tailor content
- Analyze post-performance to identify trends and popular topics
- Use insights to refine messaging and content strategy
- Download analytics reports for in-depth analysis and planning
By maximizing these Creator Mode features, you can enhance your LinkedIn presence, grow your followers, and establish yourself as an influential voice in your industry.
Elevate your LinkedIn strategy using Socialsonic!
To streamline your post creation, scheduling, and analytics process, check out Socialsonic– a LinkedIn growth tool designed to boost your presence.
Socialsonic allows you to transform your ideas into compelling LinkedIn posts that help you become a thought leader in your industry. Thus, using this tool, you can build your personal brand faster by improving your engagement and growing your network.
Here’s another catch about Socialsonic.
This platform provides you with real-time alerts on trending topics in your industry to create LinkedIn posts that resonate with your audience and drive more clicks. You can also stay consistent on LinkedIn using Socialsonic’s content calendar, which helps you organize and plan your posts in advance, ensuring a well-structured content strategy.
Furthermore, with this LinkedIn automation tool, you also get personalized AI suggestions aligning with your brand’s voice, and comprehensive analytics with actionable insights.
By leveraging Socialsonic along with creator mode, you can create engaging content and connect with your audience in meaningful ways.
