Check Out Luke Winter's LinkedIn Stats (Last 30 Days)

“Hey it’s me, John LinkedIn. I’m trapped inside your watch. Please release me I miss my wife and kids.”

I just sold my half of the business. After 13 years, I’m out of Wallbreaker. No midlife crisis. Just time for something new. Wallbreaker started as a university project. Then it became a real business. And somewhere along the way, it became everything I knew. I’ve worked with some incredible people: Clients, cast, crew, collaborators. And I’ve seen our work go further than I ever expected. There’ve been award wins, sore feet from standing countless hours on shoots (or as we call them in industry, stumps), tight deadlines, and wild shoot days - including filming with one of the world’s sexiest men and one of the world’s shortest (neither of which were me). There’ve been lows. Like losing an entire day’s worth of footage… and a windowsill full of mouldy sandwiches. There’ve been lonnnng, delirious drives to places that nobody ever goes to, like Kettering, and Uskmouth, all whilst lugging too much kit and playing air drums in the van (shout out Joe Kershaw 🎥 for the air harmonica too) There are moments I’ll remember forever. Like making a best mate in our video editor, Ronnie B.. Taking him to Borovets for his stag do, dressing him as a pickle, then being best man at his wedding. Natural progression. But after 13 years, I’ve reached a point where I need to try something new. Not because the work wasn’t good. Not because the industry’s broken. But because I’m not the same person I was when I started at 21. I need to explore what else is out there. To create something new. Something that reflects where I’m at now, and where I want to go next. I’ve handed over my half of the business to Ash Wilks 🎬 It was a tough decision - one that id been thinking about for a couple years, but it’s the right one to make. Ash will be taking Wallbreaker forward and I wish him the best with it. We started off as friends and amateur filmmakers, and had to learn to be businessmen along the way. We’ve built something we’re proud of, and I hope it continues to grow in its next chapter with him. As for me? I’m taking a little breather. No big announcements (yet). Just some time and space to figure out what’s next. If we’ve crossed paths along the way, thanks. Some of you were brilliant. Some of you were… character building. Either way, you helped shape this chapter. More soon, Luke ✌️

POV: Your phone’s POV whilst your’re shooting POV with a class crew… POV? New national project incoming for Stagecoach Group Limited 🚌 Spoiler alert: A bus was involved. Will J Carman Joe Kershaw 🎥 scott murray #behindthescenes #contentfilming #pov #agencylife

Forgot to mention: I’m OOO. Please see attached documentation as evidence. That is all. 📍Lake Louise, Alberta 🇨🇦

Is this REALLY how we’re advertising skin care now? Skin cancer is a sensitive topic but instead of delicately lubing us up and massaging a serious word of caution into our brains, SLATHER SPF’s latest ad grabs a fistful of cream and slaps us across the face with it. You could say you need thick skin to enjoy it… Here’s why I like it: 🧴 The sun has been turned into that creepy neighbour who smiles at you whilst slowly ruining your life. 🧴The song at the end - a man literally melting in horror whilst a jolly choir sings “the sun is not your friend.” Juxtaposition at its finest. 🧴 The way it targets men - ‘Slip, slop, slap’ was never gonna cut through. A mullet sporting gamer wearing y fronts being coaxed outside by a stranger - yep that’s us. This ad goes to show that even serious messages can be tackled with humour and storytelling that stinks. Sorry, *Sticks - I hate the smell of sunscreen so got carried away. Kudos to SICKDOGWOLFMAN for the enjoyable watch. Now be smart and go touch yourselves with lotion, folk. I share the best #advertising & #marketing content to inspire your next campaign. Follow for more ✌️

Could this be any MORE relatable? Job adverts are just a sophisticated game of salary chicken. Indeed’s latest ad nails the “what are your salary expectations?” dance. Arguably the least fun game of poker anyone’s every played. On one side: the applicant, desperately trying to mind read the budget whilst one figure away from shopping at Lidl or Waitrose. On the other: the hirer, fully aware of the ‘highly competitive’ figure they’ve been hiding from the off. I like the ad because: ▪️ It’s relatable ▪️ It’s funny ▪️ It’s relatable again Well played Indeed. Now if you could just add a feature where salaries are listed by default and avoid future hostage negotiations that’d be sick. Question: Who should draw first? The applicant or the hirer? I share the latest #advertising and #marketing content to help inspire your next campaign. Follow for more 🫡