Check Out Benjamin A.'s LinkedIn Stats (Last 30 Days)

Here’s the thing - fast turnaround, made-for-social content doesn’t have to mean low-fi We just proved that with our latest work for TikTok Shop’s “The Big Game” campaign 🏈 🎯 72 hours from concept approval to live 🎯 Featuring pro golfer Lily He 🎯 In the middle of a nationwide TikTok shutdown and guess what? It looks a million bucks 💸💸 Just like this Sunday’s Super Bowl between the Chiefs and Eagles, we were up against the clock But we pulled it off, and I’m incredibly proud of our OK COOL team and our partners at TikTok who truly delivered. Here are 3 things we learned: 1️⃣ Plan ahead, but stay flexible We set a clear path, but when challenges popped up (hello, TikTok shutdown), we adapted on the fly 2️⃣ Leverage tech + expertise High-quality content doesn’t have to take weeks. With the right tools and talent, we moved fast without losing quality 3️⃣ Collaboration is key Everyone on the brand and agency team was aligned, passionate, and ready to roll up their sleeves to get the job done Agility isn't just a buzzword. It’s what we actually do 💡 WHOS YOUR MONEY ON??? 👇 #Marketing #SocialMedia #TikTok #ContentCreation #BrandStrategy #Agility #OKCOOL #Production #SuperBowl

I see a lot of these ‼️career advice‼️ posts for job seekers and they're often cringe verging on condescension (Will try my best to avoid the same pitfalls here...) Firstly - want to acknowledge what a tough market it still is out there Brands and agencies are definitely hiring but reorgs are rife, and uncertainty is everywhere. Take us - we have 4 open roles on our website (link in comments) and received well over 1,000 applications in just a few short weeks Craziness 🤯 Our team is working tirelessly through all applications now but I wanted to share a couple of observations and recommendations, hopefully they help ↴↴↴ ⓵ don't use AI to write your cover letter No exaggeration, I must have seen a dozen identical cover letters, using the exact same format, exact same language And it's an instant pass, sorry Most of us by now can spot something lifted directly from ChatGPT (or DeepSeek) a mile off Fully appreciate job searching can involve sending hundreds of cover letters but I promise you, taking a little bit more time to personalize this, to get creative with it, will go a long, long way which sort of leads into my next suggestion: ⓶ do let your personality shine through especially for a culture-led, non-corporate company like us Just like effective social content, your applications have to grab attention immediately The best applications we've had look and read like passionate fan mail and even love letters to us 💕 More importantly, they're reflective of the vibe and attitude of our own brand... which even the quickest bit of research into us will show you Interestingly 🤔 the standout examples of this have come through some of our youngest applicants and new grads, perhaps those who can't rely on a bank of experience to make their cases for them... Know anyone perfect for us? tag below 👇 or email us at [email protected] 💚

Despite the headwinds in social, we are starting out '25 strong and are now hiring for a host of open roles Check out the JDs on our site ↴↴ 💚 https://lnkd.in/et55zunA 💚 New York City only 🗽 Apply by emailing us at [email protected] 🙏 Come join one of the fastest-growing agencies in the world OK COOL 😎

Iconic bounce back from inadvertent product launch ‘slip up’… Nice work PUMA Group ⚽️ You may be scratching your heads… tldr: soccer player wears new boots in a match for the first time, proceeds to slip over mid game twice, conceding goals both times in the process, before changing his boots and posting a picture of them later discarded in a trash can. Oops… Step in marketing team… Cue brilliant reactive post and mini activation around London ⚽️🙌

At least people are talking about Jaguar again… 🤷‍♂️ … besides, how many of the online haters are actually Jag owners? Probably very few And that’s the real problem here. Jag sales in the US have dropped off rapidly ever since 2017 2017 —> 39,886 sales 2018 —> 30,254 sales ⬇️ 2019 —> 31,005 sales ↕️ 2020 —> 21,786 sales ⬇️ 2021 —> 17,149 sales ⬇️ 2022 —> 9,668 sales ⬇️ 2023 —> 8,348 sales. ⬇️ 2024 —> 8,763 sales ↕️ The brand needed to shake sh*t up And that’s exactly what they’ve had the bravery to do 👏 Cue this drastic “evolution, “reset”, “renaissance” ... Personally, would have loved to have seen a little more humanization of the brand through this rebrand - feels a tad too traditional broadcast and some of the prepared community management responses are cringe central But in general, I think people get way too het up by rebrands And honestly, i'm intrigued to see what they do next

Any account leads out there open to a freelance gig, fast start? Must be a social media pro, strategically sound, NYC based, get at me in the DMs