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Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

AI Summary

Marketing innovator and strategist, recognized by The Trade Desk. Frequent speaker at industry events like AdWeek and IAB. Expert in digital marketing, media strategy, and team leadership. Passionate about building high-performing teams through trust and purpose. Let's connect to discuss marketing innovation.

Topics associated with them

Behavioral Sciences

Behavioural Science

Leadership

Team Leadership

Cross-functional Team Leadership

Team Building

Follower Count

2,917

Total Reactions

607

Total Comments

145

Total Reposts

1

Posts (Last 30 Days)

0

Engagement Score

54 / 100

Ben O.'s recent posts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

Mandatory reading for anyone buying programmatic. Paper after paper after paper, all confirming the same thing. That audience you’re targeting? It isn’t the audience you’re targeting.

13 comments • 1 reposts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

Thanks Karen Nelson-Field PhD for enjoyable 6-week sprint - I’m happy to share that I’ve completed my Mastering Modern Media at Cannes Lions School!

3 comments • 0 reposts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

Page content scanning should have stopped this from happening. Inclusions lists should have stopped this from happening. The answers to these problems are not rocket science.

4 comments • 0 reposts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

New year, new beginnings…I’m happy to share that I’m starting a new position as Media & ICP Lead ANZ at Mars Petcare. Excited to join the team.

431

119 comments • 0 reposts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

Emotion drives purchase. But the nuance, as Ken Roberts discusses with John James, is that different categories have different emotional requirements and triggers. Well worth a listen in its entirety.

6 comments • 0 reposts

Ben O.

Marketing & Media Leader || mMBA Marketing & Brand Management | Exited Founder

Brad Palmer and the JCDecaux Australia team have seen fit to appoint me a judge of this year’s 2024 Programmatic Campaign of the Year Award. Heavy is the head that wears the crown, as they say. The awards celebrates creativity, innovation and storytelling to enhance effectiveness. If you ran a strategic programmatic Out-of-Home campaign across the JCDecaux network in 2024 - and can stomach me casting a critical eye over your work - get on board. $5,000 worth of luxury travel vouchers for your agency and team are at stake here people. Entries close January 31st. Enter here - https://lnkd.in/g44m3WAS

0 comments • 0 reposts

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