Check Out Ben O.'s LinkedIn Stats (Last 30 Days)

Last night I finished the astounding Netflix drama Adolescence in a flood of tears. The final words of dialogue, spoken by a distraught father as he prepared to leave his teenage son’s empty room, will linger with any parent. “I should have done better.” As I contemplate how I can do better for my kids, will Meta do the same? Back in November last year, Meta pushed back on accountability for enforcing age gating as one for app stores to enforce. Will that stance change now the world is fully understanding the impact of these platforms on our young adults? “I should have done better.” Data on the negative impact of social media on developing brains has been pointing in the same direction for years. But story hits the brain harder than data. Parents are talking about online safety. Governments are acting. Will Meta do better? Read this piece from Scott Galloway in early 2014. It’s a depressing foreshadowing of the key topics Adolescence has brought to the forefront. https://lnkd.in/ghytktD9 Profit is riding on Meta doing better. The enragenment industry is highly lucrative. Perhaps, it’s less of a case of will Meta do better, but more can Meta do better?

Mandatory reading for anyone buying programmatic. Paper after paper after paper, all confirming the same thing. That audience you’re targeting? It isn’t the audience you’re targeting.

Thanks Karen Nelson-Field PhD for enjoyable 6-week sprint - I’m happy to share that I’ve completed my Mastering Modern Media at Cannes Lions School!

Page content scanning should have stopped this from happening. Inclusions lists should have stopped this from happening. The answers to these problems are not rocket science.

New year, new beginnings…I’m happy to share that I’m starting a new position as Media & ICP Lead ANZ at Mars Petcare. Excited to join the team.

Emotion drives purchase. But the nuance, as Ken Roberts discusses with John James, is that different categories have different emotional requirements and triggers. Well worth a listen in its entirety.