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Page content scanning should have stopped this from happening. Inclusions lists should have stopped this from happening. The answers to these problems are not rocket science.

New year, new beginnings…I’m happy to share that I’m starting a new position as Media & ICP Lead ANZ at Mars Petcare. Excited to join the team.

Emotion drives purchase. But the nuance, as Ken Roberts discusses with John James, is that different categories have different emotional requirements and triggers. Well worth a listen in its entirety.

Brad Palmer and the JCDecaux Australia team have seen fit to appoint me a judge of this year’s 2024 Programmatic Campaign of the Year Award. Heavy is the head that wears the crown, as they say. The awards celebrates creativity, innovation and storytelling to enhance effectiveness. If you ran a strategic programmatic Out-of-Home campaign across the JCDecaux network in 2024 - and can stomach me casting a critical eye over your work - get on board. $5,000 worth of luxury travel vouchers for your agency and team are at stake here people. Entries close January 31st. Enter here - https://lnkd.in/g44m3WAS

🔔 A timely reminder from Marketing Architects about the importance of testing digital platforms for incrementality—this time, focusing on paid search for eBay. 📖 The study referenced in this episode, published in 2015, raises another question: has Google Search worsened over the past seven years? 💭 The research highlights that light/infrequent buyers—critical for growth—were positively influenced by non-brand search ads. But is the juice worth the squeeze? 💭 Brand search often comes under fire. For companies like eBay and IKEA, where channel competition is minimal (you can only buy their products from their platforms), brand search can feel redundant. 💭But for brands competing in crowded categories, branded search ads may play a role in driving traffic to their point of sale. 🎙 Episode: The Marketing Architects Podcast: https://lnkd.in/gxm7T8Ku 📄 Research: The Economic Impact of Search Advertising: https://lnkd.in/gjh2qBJZ #marketing #advertising #media #effectiveness

A study in contrasts… Heineken going with simplicity and the basic product prop. Easily a 2 second scan. Meanwhile, Smirnoff’s word salad, Haiku-esque creative leaves me utterly confused.