Check Out Tania Saez's LinkedIn Stats (Last 30 Days)

This might sting a little: Most B2B startups don’t have how to GTM (go-to-market) strategy. Just a couple of paid channels and wishful thinking. Focusing just on channels. Plus, not being consistenting about it is costing you: - Working too hard - Burning your budget - Leaving money on the table - Spreading yourself and your programs too thin GTM (go-to-market) is not a channel either BUT ⭐️how a company will launch a product or service efficiently into the market⭐️ GTM involves: - Market Definition (overlooked) - Sales and Distribution Channels (we dive here in the graph below in the description) - Customer-facing departments (CS+Marketing+Sales) working hand in hand - Marketing and Promotion (we dive here in the graph below in the description) - Pricing Strategy (overlooked) - Metrics and KPIs That's why: ✅ABM or demandgen can be your GTM strategy (if implemented following above pre-requisites) ❌LinkedIn or Google ads is not (just a very small piece of it) Here's a cheat sheet Comment 'High def PDF' to get the high-def version 👇Which companies Did I miss for each GTm strategy? What is your GTm strategy? sales-led, marketing-led?👇

I haven’t posted on here for such a long time... Honestly, didn't feel like coming back. Not because I’ve been busy. Not because I don’t have anything to say. But because I didn’t feel like it. That's all. At some point, it all started to feel off. Too much noise. Too many hot takes. It just felt cynical. And I’m not the only one who felt it. Over the past few months, I’ve watched a lot of smart, experienced people quietly step back. Not because they didn’t have value to share. But because the whole thing started to feel performative. So I took a break. Not from the work. Just from posting about it. And here's the thing: → You don’t need to be “visible” every day to be valuable → Quiet work builds loud results → Showing up is only worth it if it’s real and you enjoy it So no, I won’t be posting daily. And I won’t fake value just to feed the algorithm. If that means fewer likes, fine. If that means fewer followers, even better. I’m here for the real ones. The builders. The thinkers. The doers. PS. Thanks for those checking on me and Gala during this time. Everything is fine!

I was fired from my job. I will never be fired from this job. It is the most demanding and fulfilling job. This is what the job description looks like. Position: Full-Time. Hours: 24/7/365 Pay: None (but priceless rewards) Perks: Unlimited cuddles, deep belly laughs, and a love that fills your soul. Challenges: Sleepless nights, endless questions, breastfeeding for months, and emotional rollercoasters. No experience is required, but adaptability is essential. You’ll need to: ✅Navigate life without a manual ✅Balance work, life, and family seamlessly (or try to) ✅Show up, even when you’re not OK This job is being a Mum. Motherhood has shaped me into the person I am today. It’s made me a better leader, a better planner, and a better human. It is freaking challenging everyday. If you’re a parent, know this: You’re doing enough. The days may feel long, but the years will feel like seconds when you look back. Just keep going 💙

Company told me they had no leads... Same company form: Name Last name Address Zip code Country Phone Number Industry Number of employees Product of your interest Company Revenue Message There was just missing -Their dog's name -Their favorite childhood trauma They were wondering why they received no leads.. Kudos to Clémence Lepers's lqst year post that resonated zith soo badly this week¡

2013 I was fear stiffed to have my first experience abroad. but I did it eyes closed. 2019 I was fear stiffed to relocate to my hometown. but I did it eyes closed. 2022 I was fear stiffed to go all in on freelancing. but I did It eyes closed. 2023 I was fear stiffed to go all in on LinkedIn with a 2-month-old baby in my arms. But I did it eyes closed. 2024 I was fear stiffed to accept an in-house position and quit freelancing But I did it eyes closed. Do it fear stiffed but do it!

Some days, I need glasses to see marketing and sales alignment. Really do. Poor Gala. Poor me. Poor you.