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iOS 18 is changing #emailmarketing — are you adapting your strategy? Bluecore breaks it all down: https://lnkd.in/gP9AyUu7

As a retail technologist, I've seen firsthand how fragmented marketing solutions can hinder a retailer's ability to truly connect with their customers. That's why I'm thrilled to share the news of our expanded partnership with DXL Group. https://lnkd.in/gcupcsHz DXL, the leading retailer of Big + Tall men's apparel, faced a common challenge in the retail industry -- multiple disconnected marketing technologies that were underutilized and failed to provide a clear picture of revenue generation. With nearly 300 stores and a robust e-commerce presence, DXL needed a solution that could unify their customer data and marketing efforts across all channels. By consolidating their marketing capabilities onto Bluecore's platform, DXL has achieved: 1. Unified Customer View: We've integrated online and offline customer interactions, providing DXL with a comprehensive understanding of each customer's preferences and behaviors. 2. Personalization at Scale: Our technology enables DXL to identify both anonymous and known customers, delivering tailored messaging across their website, app, and in-store experiences. 3. Efficient Campaign Management: DXL can now create targeted activations based on specific product attributes, such as SKU and clothing size, catering effectively to their diverse customer base. 4. Data-Driven Decision Making: With access to customer-specific metrics like first-time buyer conversion rate, average order value, and purchase frequency, DXL can rapidly experiment and optimize their marketing strategies. Jim Reath, DXL's Chief Marketing Officer, emphasizes the importance of this consolidated approach: "As an omnichannel retailer, it's critical that we understand what every customer needs to support their shopping and buying journeys. Bluecore gives us a single, holistic view into our customers' individual preferences and shopping behaviors." At Bluecore, we're committed to helping retailers like DXL transform anonymous shoppers into known customers and guiding them efficiently through the purchase funnel. Our focus is on driving customer retention and profitable growth. If you're facing similar challenges with fragmented marketing solutions or struggling to fully utilize your technology stack, we're here to help – DM me or a member of our team!

Bluecore's 2024 #BlackFriday Benchmarks Report is here 🥳   You know how your Black Friday went – but how about your peers? Competitors? The industry as a whole? Our Benchmarks Report has it all: stats on traffic, orders, AOVs, identification rates, repeat purchases and a whole lot more. ⌚AOVs were down 1.2% overall – but in luxury, they’re up 8% 👍51% of orders came from retained customers 📱80% of shopping sessions were on mobile   You can get the entire report here: https://lnkd.in/gpaZFDZv 🎁

I’m excited to share that I’ve joined Bluecore as VP of Customer Success. Bluecore is an amazing platform with an amazing team to back it up, and I'm looking forward to helping our clients implement customer-led strategies to deliver growth and profitability. #HaveYouJoinedTheCustomerMovement?

Anyone who tells you #GenAI is not a game changer is not a serious person.

What is with all of the people posting a screenshots of their own self-quote like it's something profound??? I have 3 at the top of my feed today ... weird and spammy. Trust me, you're not Mark Twain.