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I've recently worked on a radical rebranding and content plan for a 55 y/o financial firm that led to a radical impact on their stock price 🚀 and wrote an article detailing the approach and insights about the experience https://lnkd.in/e7eJNwGG Happy to hear any comments or answer any questions 🙂

When Life Gives You a 57-Year-Old Brand, Make History (Again) 2024 has been an incredible year for Siebert 🚀 Here's a little reflection on how a rebrand and the bold strategy behind it can impact a firm's stock performance 💵 #financemarketing #marketingstrategy #rebranding Huge shout-out to the many people who made it possible, including Lacey Hatton, Mark Malek, Raakhee Miller, Monte Traficante, Kaj Larsen the TOML™ team, Zito Partners, *Fylle | AI Solutions - Business ready, Giuseppe Azzaro, Davide Scantamburlo, Virtyt Pula.

Always happy to support the startup community with Google for Startups Accelerator, exploring "Brand Storytelling and Community Building in the Age of AI" with these AI-focused startups in my talk tomorrow. As an Accelerator mentor and speaker, I'm thrilled to engage with these visionary founders leading with Artificial Intelligence 🤖 Check out their groundbreaking ideas: https://lnkd.in/ecJPCTtB #AcceleratedWithGoogle #Ai #BrandStorytelling

UBS Asset Management The Red Thread - Global Themes and Outlook is shortlisted for this year's The Drum Awards in the B2B: Thought Leadership category. 🎉 Glad to have led the creative and production team of UNIT9 for this series of global conferences across 12 countries in 15 iconic cities, taken over by UBS' Red Thread of knowledge and insights. Kudos to - Manuele Ambrosini from UBS AM and each team from the different countries for the constant support in making this happen. - Giuseppe Azzaro and Lucia Adanti for great project coordination and account management - TOML™ and Virtyt Pula for wonderful designs Check out the full details below 👇 https://lnkd.in/e84q4Tsi #thoughtleadership #marketingawards #drumawards

Rebranding a 50-year legacy? Piece of cake… right? 😅 Balancing rich history with a bold vision for Financial Freedom for Everyone, the refresh of Siebert Financial's brand went beyond a sleek new logo to embody the golden age of Wall Street 🏙️ and make finance accessible to a new generation of investors 👩‍💻. The new brand, showcased on social media and the revamped Siebert website, reflects a true team effort involving designers, copywriters, strategists, developers, editors, and motion graphic artists. It is a testament to fearless leadership that aims to attract new customers and carry on the legacy of the legendary founder. Curious to learn more about this exciting rebranding journey? Explore the official blog post and discover the brand-new Siebert website here 👇 https://lnkd.in/e9i8VUCG #branding #marketing #financialfreedom #rebrand #Siebert

It was a great deal of fun to be invited again to deliver a Marketing Masterclass to the ESA BIC Switzerland Start-up cohort of this year. Every time I do this, the Q&A session is always a the best part, where real B2B marketing challenges are discussed by incredibly insightful founders and, hopefully, some answers and insights are given. The work of incubators like the ESA Program is truly invaluable when it comes to supporting entrepreneurs in their journey to greatness. Thanks to Thomas Ackermann, Nanja Strecker and Ina Schultz for having me 🚀 #b2bmarketing #startupmentoring #startupincubator #marketingmasterclass