Check Out Todd Spaletto's LinkedIn Stats (Last 30 Days)

New store openings are special… We often celebrate a new store because the concept is getting “bigger”. However to me, what makes a new store special is that it represents a team’s desire to get better (vs bigger). I spent today at the newest Public Lands store in Woodbury, MN. The store features some new thinking on store layout/size, department adjacencies, and immersive brand shops. At the same time it builds on core brand pillars of conservation, local community partnerships, and creating an inclusive retail experience for all. The foundation for all of this is having a team that is constantly seeking incremental improvement, staying open minded on new thinking - and grounded in our core purpose. I’m sure our next new store will include a list of things we wish we did different, but for now we’re stoked to open Woodbury and take another step forward. Huge thanks to everyone on the PL Team for the hard work, creativity, and personal determination to build something special!

Goals Day 2024! Goals Day is a annual event when we gather our outdoor team to listen, learn, and contribute to the biggest priorities for the year. Having an entire team simultaneously hear the same strategy maximizes clarity and cross functional teamwork. Cascading the ideas to functional and individual goals drives empowerment and personal ownership. Lastly, Goals Day builds culture! A huge thanks to the team for an awesome experience, and to Johnny Collinson & thenorthface for the inspiration re: staying focused on what's possible.

TOGETHER. It's a word we use often at Public Lands. Whether cherishing outdoor experiences with others or rallying a community to support a local partner, we believe those shared moments connect us most to nature - and to each other. Today we came together as a team, celebrating the holidays and our 2023 conservation efforts. From the Grand Canyon, to the Boundary Waters, to today's fundraiser for The Mountain Watershed Association, I'm proud of the 700+ volunteer hours and $1.4 million in grants we've contributed this year to help Celebrate and Protect our Public Lands for All.

The best outdoor moments are those when we’re together - not taking ourselves too seriously. Huge thanks to Team GOODR for the Public Lands Fun Run. It was a blast!

The permanent protection created through the Baaj Nwaavjo I’tah Kukveni—Ancestral Footprints of the Grand Canyon National Monument designation is a huge win for the entire Grand Canyon region, including the $900M recreation economy and critical watersheds it supports, and the 12 Tribes and grassroots organizations who led this effort. This is a moment to celebrate for all those who have visited or aspire to visit this jewel of America’s public lands. Today’s designation proves that by working together, we can ensure that the National Monuments and the associated benefits to our climate, ecosystems and outdoor recreation economy are permanently protected. The Public Lands Fund is proud to be participating in Mobilizing for Monuments, a coalition of businesses and organizations calling for the designation of new National Monuments. The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument is one of four monuments currently supported by this campaign. The other three include the San Gabriel Mountains National Monument Expansion, the Dolores River Canyon Country National Monument, and the Berryessa Snow Mountain National Monument Expansion. https://lnkd.in/gv_3EfDz

Building a purpose driven brand that consumers love is easier when you foster a corporate culture that mirrors what the brand stands for.  We call it “Living the Brand”. Public Lands Exists to Celebrate and Protect Public Lands for All, so we shut down the office and hit the trail with our partners at Hollow Oak Land Trust.  Sweat, smiles, and time spent together in our element.  The end result = a better trail system and elevated culture/decision making at Public Lands. 👏 🏕 #TroutRunConservation #HollowOakLandTrust #PublicLands