Check Out Kevin Russell's LinkedIn Stats (Last 30 Days)

I've been asked to comment on the Jaguar rebrand. Whether it will be a success or not - it's probably too early to tell. So I've been holding off. As with any well structured rebrand. There will be a lot going on beneath the surface. Hope this visual helps... Talk to me about: #Branding #Communication #Storytelling

I’ve just been spurred into action by Jen Blandos , who posted on the subject of plagiarism. I recently created the post below - a 23 page branding guide in the format of a pdf carousel. I've seen it copied across LinkedIn, with my name and details removed, many times by many people—literally deleting me from my own content - passing my work off as their own. It’s not a problem I’m trying to solve because that’s impossible, as frustrating as it is. Rather than letting it anger me, it’s prompted me to fine-tune my communication methods. It’s crazy how many hanger-ons there are out there. It’s really opened my eyes. So, I’m posting it again, with my name and full details this time. I may do so again in the future. If you care about plagiarism, maybe give it a share. Or if you just like the content. A big "booo!" going out to all those not playing fair. And a shout out to a few of those who kindly asked permission to use my work: Chris Donnelly Eric Partaker Chris Ailey Chris Branch ☕️ Cheers all. 😊 👍 If you’re interested in #Branding, #Communication, or #Storytelling, please follow. If you’d like to find out how I can help you supercharge, pivot, or fix your brand, please say hi. Have a good day, all. _k

Last week, something nice happened. I produced a little carousel/presentation. The idea to put it together came to me after years of explaining to my clients how brands and branding actually work. My brief to myself was to demystify the whole thing in under five minutes. Well, it went down an absolute storm on LinkedIn. I think it must have around six million unique views by now. The guys below will be able to confirm (or not) more accurately. There was a small cloud of sadness that momentarily blocked my otherwise sunny day: people were sharing the file without tagging me. Lesson learned: even if you think a piece of your content won’t take off, copyright every page and add contact details. It will get shared, and you won’t be credited. It’s your hard work, so look after it. 🙏 I know the genie’s out of the bottle, the horse has bolted, and the cat’s out of the bag. Or is the horse out of the bottle, and the genie’s in the bag? I don’t know, but it involves a bag, horses, and a cat, and I am going attempt to rectify the situation a little. Here’s the amended original with my details. I hope you like the presentation. Please feel free to repost/share… If you do share only the PDF file, please tag me in. The people below were absolute stars last week—genuinely brilliant at promoting the piece and helping me navigate my little bit of viral success. So!… The heroes: Chris Ailey Chris Branch ☕️ Chris Donnelly Eric Partaker Sadly, there is a naughty step. But I’ve decided not to name and shame (they know who they are). They let me down. They let the school down. But worst of all… they let themselves down. Cheers all. Play nicely, :) _k Speak to me about: #Branding #Communication #Storytelling Follow me here: https://lnkd.in/eWXZT3a4

I recently had the pleasure of appearing on The Brand Stories with Richard Williams and Louis Fulcher. As well as telling the story of the rebrand we also got onto the wider subject of branding and the importance of knowing the difference between a brand and a logo/identity. It’s surprising how often it comes up. So I’ve created a quick cut-out-and-keep walkthrough to outline the main components and help you get to grips with how and why a brand works. (PS. You can’t cut it out. But you can keep it). Ask me about branding here: https://lnkd.in/eTNZmYHC Podcast here: Youtube: https://lnkd.in/gB3vVKJD Spotify: https://lnkd.in/gmJZ4Jyq #ThisIsNotABrand #Branding #Communication #Storytelling