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Are you playing poker without realizing it? 🤔 Procurement isn’t just reviewing numbers — they’re negotiating. And they’re often better at it than sales teams. Brian Doyle of Holden Advisors explains how businesses can recognize procurement tactics, shift the conversation to value, and avoid unnecessary discounts that cut into profits. He shares strategies for staying firm on pricing, knowing when to push back, and turning negotiations into win-win outcomes. Understanding the game is the first step to winning it. If you want to learn more, follow the link in the comments below. #B2B #BusinessLeaders #Leadership

Are you pricing based on value or just guessing? Many businesses create value but struggle to price it correctly. Some undercharge, while others fail to communicate their worth effectively. Brian Doyle of Holden Advisors explains how companies can assess their value in the market, align pricing with customer impact, and ensure their sales teams have the confidence to defend their pricing. Whether you’re a startup or an established business, knowing how to set and get the right price is key to long-term success. Tune in to the full-length discussion by clicking the link in the comments. #B2B #BusinessLeaders #Leadership

Most businesses underprice their offerings without even realizing it. In this episode of “Leaders of B2B,” Brian Doyle, President and CEO of Holden Advisors, discusses insights on pricing strategy, negotiation, and how businesses can stop leaving money on the table. Pricing is about more than a number — it’s about proving your value, communicating it clearly, and standing firm against procurement pressure. Brian shares how marketers and sales teams can price with confidence, segment customers wisely, and avoid costly discounts. Check out the link to our discussion in the comments. #B2B #BusinessLeaders #Leadership

How do the best professional services firms consistently attract top clients? Mark Gartner of RLH EQUITY PARTNERS believes it starts with people. The strongest firms don’t just hire talent—they create an environment where top performers want to stay, grow, and do their best work. That culture attracts the best clients and drives long-term success. In this episode, Mark shares how leaders can build high-performing teams, what makes a business irresistible to investors, and the key factors that fuel sustainable growth. If you're curious about this topic, click the link in the comments below. #B2B #BusinessLeaders #Leadership

Not all investor outreach is created equal. Can you spot the red flags? 🚩🚩🚩 Find out from Mark Gartner of RLH EQUITY PARTNERS why spray-and-pray emails are a waste of time and how to identify investors who have done their homework. Thoughtful outreach is a key sign of a serious investor—one who understands your business and can offer real value. In this episode, Mark also shares how to filter out low-quality outreach, the key questions founders should ask investors, and what makes a business truly attractive to private equity firms. Listen to the full interview via the link in the comments. #B2B #BusinessLeaders #Leadership

Most private equity outreach is a numbers game. But the right investor? They actually do their homework. In this episode of Leaders of B2B, Mark Gartner of RLH EQUITY PARTNERS shares how founders can identify serious investors, ask the right questions, and assess whether a firm truly understands their business. Mark also reveals: 🔍 How to spot a spray-and-pray investor pitch ❓Why founders should engage investors early 📉 The key traits of high-growth firms 💡What makes a business irresistible to investors Want to learn more? Check out the link in the comments. #B2B #BusinessLeaders #Leadership